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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/corporate-entrepreneurship-project
课程评论：没有评论
课程名称：企业家精神大师班 概述：企业家精神大师班是一门专为企业创业专业化项目设计的最终项目体验课程。拥有机会分析、商业建模和企业财务经验的专业人士，可以在不参加先修课程的情况下完成该课程。随着技术的发展和产品组合的成熟，已建立的公司需创造、发展和维持创新的新业务。本课程的毕业生将了解如何在企业环境中创建新的业务和项目。学员将在获奖师资和充满活力的同伴团体的支持下，探索和应用技能、工具和最佳实践，包括： - 识别和发展创业机会； - 构建商业模式； - 制定创新领导策略； - 为创新融资和获利。 该课程与典型的Coursera课程和MOOCs不同，教师和员工会主动参与，向学员提供个别反馈，帮助他们开发和启动企业项目。 免费试用此课程，请访问 https://www.coursera.org/learn/corporate-entrepreneurship-project 教学大纲： 1. 识别和分析机会 - 简介：欢迎来到企业家精神大师班。本项目驱动型课程旨在为您提供开发企业项目提案所需的资源和工具。 2. 构建商业模式 - 简介：本模块要求您运用商业模式画布工具，开发和应用针对企业挑战或机会的解决方案。 3. 制定创新项目策略 - 简介：本模块深入了解内部创业项目的组织方式，以及如何克服企业内部对新项目想法的抵制。 4. 制作提案 - 简介：本模块提高您对企业项目资金获取和管理的理解，帮助您制定商业方案并获得资金，将想法转化为现实。
Name:Identifying and Analyzing the Opportunity
Description:Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.
Name:Building the Business Model
Description:This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Name:Crafting Strategies for Innovation Initiatives
Description:This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.
Name:Building the Proposal
Description:This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for: • Identifying and developing the entrepreneurial opportunities; • Building business models; • Creating strategies for leading innovation; and • Financing and profiting from innovation. The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurship-project
