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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
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课程名称：为企业创业者打造创新倡议战略 课程概述：本课程旨在增强您对内部创业组织架构的理解，以及如何克服公司内部对新创业想法的抵制。该课程特别适合以下人群： - 拥有对公司重要创意的员工； - 希望汇集创意人才和资源的管理者； - 希望参与内部创业的技术专家； - 向公司提供内部创业启动和发展建议的顾问。 您将学习如何启动企业创业的策略，课程重点集中在四个关键领域： 1. 检查如何审计公司的内部环境，以建立创新能力的框架； 2. 制定一个包含关键角色和参与者的内部创业组织结构和运营格式计划； 3. 分析企业文化，以识别利用公司创新最佳实践的创造性能力； 4. 评估创新组合，制定与公司实施潜力最佳匹配的创新战略。 您可以在以下链接免费体验此课程：https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy 课程大纲： 1. 创新环境与能力：审计公司内部环境，建立创新能力框架。 2. 组织结构与运营格式：制定内部创业的组织结构和运营格式计划。 3. 企业文化：分析企业文化，识别创造性能力。 4. 创建创新战略：评估创新组合，制定实施潜力匹配的创新战略。
Name:Innovation Environments and Capabilities
Description:In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
Name:Organizational Structures and Operational Formats
Description:In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
Name:Corporate Culture
Description:In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
Name:Creating an Innovation Strategy
Description:In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
