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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/corporate-entrepreneurs-business-model
课程评论：没有评论
课程名称：为企业创业者建立商业模型 概述：本课程由马里兰大学的Dan Gordon教授主讲，他在国家科学基金会的I-Corps项目中教授商业建模。课程旨在帮助学员使用商业模型画布工具，勾勒企业面临的挑战或机会。学员将学习商业模型的九个要素，包括客户细分、价值主张、渠道、客户关系、收入来源、关键资源、关键活动、关键合作伙伴以及成本结构。最终完成的项目将是一个经过客户验证的商业模型画布，概述针对企业环境中选定挑战或机会的新产品或服务的商业案例。课程的重点包括四个领域： - 识别如何为公司的现有和未来客户创造和传递价值； - 学习如何可持续地为企业风险投资提取价值； - 进行深入访谈，以指导企业风险投资的客户发现流程； - 开发涵盖产品或服务、客户以及经济引擎的商业模型，以实现企业风险投资的目标。 课程大纲： 1. 商业建模介绍 - 本模块介绍如何通过客户验证的商业建模方法，为公司的现有和未来客户创造和传递价值。 2. 客户发现与验证 - 本模块探讨如何识别真实的客户并进行深入访谈，以指导企业风险投资的客户发现过程。 3. 客户细分与分析 - 本模块评估如何对客户进行细分，并开发具有产品-渠道匹配的最小可行产品（MVP）。 4. 为企业风险投资创建商业模型 - 本模块将开发一个商业模型，涵盖产品或服务、客户及其经济引擎，以实现企业风险投资的目标。 您可以免费试用此课程，访问链接：https://www.coursera.org/learn/corporate-entrepreneurs-business-model
Name:Introduction to Business Modeling
Description:In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
Name:Customer Discovery and Customer Validation
Description:In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
Name:Customer Segmentation and Analysis
Description:In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
Name:Creating the Business Model for the Corporate Venture
Description:In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
