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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/corp-sustainability
课程评论：没有评论
课程名称：企业可持续发展：理解与抓住战略机遇 概述：实现经济、社会和环境的平衡发展——正如联合国可持续发展2030议程所表达的那样——被认为是当今人类面临的主要挑战之一。然而，组织如何在应对这些挑战时创造商业机会和为利益相关者创造价值的方式并不明确。本课程将邀请来自管理学和经济学各个领域的思想领袖，帮助学员评估和抓住全球紧急情况所带来的机会。他们将提供新的思路，帮助学员理解在这一新背景下商业企业的目的和成功逻辑，并提供关于如何管理转型过程以实现企业可持续发展的价值创造潜力的想法和实例。 学习目标： 通过本课程，您将能够： - 理解气候变化、贫困、饥饿、性别或种族歧视、国家与公民社会、商业之间缺乏沟通等问题的宏观经济和微观经济后果。 - 理解企业在应对可持续性问题时的重要性，以创造更多和更好的商业机会。 - 学习个人、组织和系统如何开始分析自身行为，并向更可持续的实践和模式转变。 课程大纲： 1. **理解可持续性挑战：系统层面** - 本部分将介绍课程并框架所要解决的复杂问题。您将学习一些最重要的全球可持续性挑战，以及它们对商业的影响。 2. **理解可持续性挑战：商业层面** - 本部分将介绍企业可持续发展的核心概念及其特征。讲师将讨论以利益相关者为基础的公司视角的基础，以及与以股东价值最大化为指导目的的反对逻辑。本部分将探索组织在商务关键维度上的可持续性挑战與机会，并进行关于可持续企业特性的小组讨论。 3. **为什么要关注企业可持续发展？评估战略机会** - 本模块分为两个部分，探讨企业可持续性为何对企业成功至关重要，以及关注可持续性原则的商业模式成功案例。 4. **抓住战略机遇：管理跨业务职能的可持续转型** - 本模块将探讨与可持续性相关流程整合管理的挑战，涵盖企业中的一些关键职能，使您能在自身商业环境中框定和应对相似挑战与机会。 5. **将组织转型为可持续企业：制定路线图** - 在本部分中，您将学习如何开发一条路线图，以实现可持续转型中利益相关者价值创造的潜力。这将整合改变管理者和员工可持续思维与行为的变革倡议、组织内部的变革，以及向政治、社会和经济系统中可持续行为和结果转型的倡议。 6. **最终评估** - 课程最后部分，将进行综合评估，以检验学习成果。
Name:Understanding the Sustainability Challenge: the Systemic Level
Description:This section will introduce the course and frame the complex set of issues that the course aims to tackle. You will learn about some of the most important global sustainability challenges within the framework of the UN Sustainable Development Goals, and how to reflect on their implications for business.
Name:Understanding the Sustainability Challenge: the Business Level
Description:In this section you will learn the core concepts of corporate sustainability and the key dimensions that distinguish a sustainable organization. Instructors will discuss the foundations of the stakeholder-based view of the firm, and the logic for and against the primacy of shareholder value maximization as guiding purpose for firms' existence. We will then explore sustainability challenges and opportunities for organizations across some of the key dimensions of business, and conclude with a roundtable discussion on the nature of the sustainable enterprise.
Name:Why Corporate Sustainability? Assessing the Strategic Opportunity
Description:This module consists of two different parts. In the first part we will explore why corporate sustainability could be paramount for corporate success. In the second part, you will learn about successful cases of organizations focusing on a business model designed around sustainability principles and mindsets.
Name:Seizing the Strategic Opportunity: Managing Sustainability Transitions across Business Functions
Description:In this module, you will learn to assess the challenges related to the management of the integration of sustainability-related processes in business organizations. This transformational change challenge is assessed across some of the key business functions and will allow you to frame and address similar challenges and opportunities within your own business context.
Name:Transitioning Organizations to Sustainable Enterprises: Developing the Road-Map
Description:In this final part, you will learn how to approach the challenge of developing a roadmap to realize the stakeholder value creation potential in sustainability transitions at three different levels. It will entail the integration of change initiatives in the development of sustainability mindsets and behavior in managers and employees - individual level - with initiatives related to transformational change in the organizations we are working in - organizational level -, and the equally critical initiatives to transition towards sustainable behaviors and outcomes in the political, social and economic systems - systemic level -.
Name:FINAL ASSESSMENT
Description:
The achievement of a balanced economic, social and environmental development - as expressed in the UN Agenda 2030 for Sustainable Development - is recognized as one of the major challenges humanity is facing today. What is less clear is whether and how organizations can generate business opportunities and value for their stakeholders while tackling such challenges. In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders. Learning objectives The course will allow you to: - Understand What the macroeconomic and microeconomic consequences of both climate changes, poverty, hunger, gender or race discriminations, lack of communication between the State, Civil Societies, and businesses, etc are. - Understand Why it is important for businesses to tackle sustainability issues in order to create more and better business opportunities; - Learn How each individual, organization and system can start to analyze its behaviors and change towards more sustainable practices and models.
