|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/content-strategy-project
课程评论：没有评论
课程名称：专业人士的内容战略：最终项目 概述：最终项目将让您展示在内容战略专业化课程中所学到的所有知识。这是一次激动人心的学习体验，您将开发一个有效的内容战略方案，以深入理解其范围和影响力。最终项目围绕一个虚构的网络初创企业“Wish I Was There”展开，该企业旨在成为全球各地旅行指南，依靠来自当地专家的推荐。尽管这不是一个真实的公司，但您需要完成的作业与您在现实中所做的工作相似。完成案例研究后，您将发现它与您自己工作中的挑战直接相关。假设您被选为为“Wish I Was There”网站上关于您生活和工作地区的内容战略负责，您需要创建一个视觉网页模型，以吸引您希望到达的受众，并制定全面的参与计划。 课程大纲： 1. 模块名称：最终项目概述和指导 描述：请首先阅读这些页面并观看视频。它们将帮助您了解如何完成最终项目，并获得西北大学的内容战略专业证书。 2. 模块名称：专业人士的内容战略最终项目故事 描述：在本节中，您将找到在第三周结束之前完成所需作业的详细信息。 3. 模块名称：作业提交 描述：本周，您将提交您最终项目的内容。 4. 模块名称：同行评审 描述：本周，您将完成三个同行评审，并获得您的专业证书！
Name:Capstone Overview and Directions
Description:Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
Name:Content Strategy for Professionals Capstone Project Story
Description:In this section you will find the assignment details you will need to complete by the end of Week 3.
Name:Assignment Submission
Description:This week you will submit the content for your Capstone Project.
Name:Peer Review
Description:This week you will complete 3 peer reviews and earn your Specialization Certificate!
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
