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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/content-management-strategy
课程评论：没有评论
课程名称：专业人士的内容策略：内容管理 课程概述：在内容策略专业化的第二门课程“内容管理”中，您将深入学习内容策略，探索在创建重要内容后如何有效管理它。您将研究媒体平台，并学习如何通过以人为本的设计最佳地讲述组织的“内容故事”。此外，课程还将详细探讨如何最佳利用社交媒体和移动媒体，以及与内容内外包相关的一些问题。最后，您将了解全球各大企业如何处理与内容策略相关的法律问题。 该课程为希望学习如何管理可信、吸引人并且通常具互动性的内容的专业人士设计，以推动企业的未来以及个人职业生涯的发展。作为额外福利，我们还提供了一个可下载的工具包，以便在工作中使用。您是否忘记了数字时代所有沟通的三条真理？需要说服同事以人为本的设计方法是项目的最佳选择？想要回顾如何为您的内容创建一个吸引人的品牌？在工具包中，您将找到这些问题的答案以及更多内容。 本课程的特邀讲师包括： - Emily Withrow，西北大学Medill学院助理教授 - Jeremy Gilbert，《华盛顿邮报》战略事务主任 - Randy Hlavac，西北大学Medill学院讲师（同时也是Coursera上社交媒体营销专业化的首席教授） 课程大纲： 第一部分：平台和设计 描述：模块1探讨媒体平台，及如何通过以人为本的设计在这些平台上最佳地讲述组织的“内容故事”。 第二部分：社交和移动媒体 描述：模块2专注于如何利用社交媒体和移动媒体。 第三部分：内容和知识产权管理 描述：模块3将前几周的内容整合在一起，重点讨论如何在组织中管理内容、内容的内外包问题以及与内容策略相关的一些法律问题。
Part: 1
Title:Platforms and Design
Description:Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
Part: 2
Title:Social and Mobile Media
Description:Module 2 is dedicated to utilizing social and mobile media.
Part: 3
Title:Managing Content and IP
Description:Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
