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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/consumption-marketing-culture
课程评论：没有评论
课程名称：消费、营销与文化 课程简介：在消费社会中，作为消费者意味着什么？本MOOC课程探讨营销的功能，而不仅仅是营销的执行方式。我们关注的不仅是如何购买被销售的产品，而是这些产品及服务如何影响我们的生活。 本课程旨在帮助学生更加深入地理解营销活动在塑造我们的消费文化和生活方式中所扮演的角色，而不是简单地探讨“我们”如何消费的问题。 课程大纲： - 第1周：市场、意识形态与性别 - 这一周的内容包括：性别、意识形态和治理术。 - 第2周：数字消费文化 - 这一周的内容涵盖：算法文化、监控资本主义和交流资本主义。 - 第3周：消费者与环境 - 这一周的主题包括：可持续性、绿色消费主义和减增长。
Name:Week 1: Markets, ideology and gender
Description:This week includes: gender, ideology, and governmentality.
Name:Week 2: Digital consumer culture
Description:This week includes: algorithmic culture, surveillance capitalism, and communicative capitalism.
Name:Week 3: Consumers and the environment
Description:This week includes: sustainability, green consumerism, and degrowth.
What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter. This course prepares students for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives. Rather than pose the question of how ‘we’ c
