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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/consulting-problem-solving
课程评论：没有评论
课程名称：咨询管理中的问题解决方法 课程概述：这是管理咨询专业化方向的第三门课程。管理顾问在解决复杂的商业问题方面表现出色。他们如何做到这一点？客户不应该对自己的情况比外部顾问了解得更多吗？顾问经过培训，能够系统地将问题分解为逻辑部分，并通过数据积极寻求答案： - 从战略、运营、人员和技术等广泛的角度思考问题 - 明确界定问题，清晰表达“要解决的是什么” 课程大纲： 1. **问题定义与范围界定** - 描述：问题定义听起来可能抽象或乏味，但对于解决正确的问题至关重要。咨询师就像侦探一样，需要保持开放的心态，广泛思考问题，并“环顾四周”寻找明显（和缺失的）线索。清晰的问题陈述有助于咨询经理在项目时间框架内保持足够的灵活性和创造性，同时确保工作的可完成性。 2. **框架与逻辑结构化** - 描述：将“问题定义”比作拼图的步骤，而“问题分解”则是将拼图块按颜色分类。不同的商业框架帮助简化复杂问题，识别关键驱动因素（例如80/20帕累托原则）。这也提供了早期客户反馈的机会，形成初步假设，并帮助团队有效分配工作。 3. **基于假设的咨询** - 描述：假设一词对于非科学家而言可能显得有些陌生，它是一种“经过深思熟虑的猜测”，目的是通过测试来证明这一观点。咨询师通常被聘请解决复杂问题，唯一的办法就是聪明且谨慎地选择行动，这是顾问成功破解客户问题的秘密。 4. **顾问对数据的热爱** - 描述：顾问非常重视数据，它是形成有效建议的原料。数据往往杂乱、偏颇、陈旧、碎片化或缺失，因此在咨询项目中的第一项任务是识别并收集可用的数据集。这是一项艰巨但必要的任务，只有通过测试假设和发展建议，数据才能为顾问的建议提供可信度。 5. **数据请求与数据清理** - 描述：一旦识别出所需数据，旅程才刚刚开始。使用烹饪的比喻，您只是在列购物清单。您需要获取原料，检查新鲜度，确保数量充足，并对其进行清洗和切割。数据请求同样需要客户互动和一定的智慧。 6. **为项目获取“正确的数据”** - 描述：市场上有太多数据无法全部分析，必须进行选择。这可以通过遵循结构化的过程或方法来进行。该计划需要对自己和客户明确所要做的事情的高层概述，帮助重新定位努力方向，确保选择正确的数据、分析方法和时间。DMAIC框架常用于绩效改善项目中。 这一课程旨在提升学员在管理咨询领域的问题解决能力和分析技能，帮助学员掌握通过数据驱动的决策制作过程。
Name:Problem Definition and Scoping
Description:Problem definition may sound abstract or boring, but it's incredibly important to solve the RIGHT PROBLEM. Like a detective at a crime scene, a consultant needs to stay open-minded; think broadly about the problem and "look around" for obvious (and missing) clues. In practical terms, a clear problem statement helps the consulting manager keep the scope broad enough for flexibility and creativity, while narrow enough that the work can get done within the project time-frame.
Name:Frameworks and Logical Structuring
Description:Using the analogy of a jigsaw puzzle, the prior step of "problem definition" was looking at the picture on the box and defining the edges of the puzzle. This step of "problem break down" is sorting the puzzle pieces into different colors: red, yellow, blue, green. Different business frameworks help to simplify complex problems and identify the key drivers (e.g., 80/20 pareto principle). It also offers the opportunity to get early client feedback and form early hypotheses on what the answer(s) could be. Finally, it helps to organize the work so the team can divide up the work effectively.
Name:Hypothesis-Based Consulting
Description:Unless you are a scientist, the word "hypothesis" will likely seem a little strange. It's the idea that you are making an "educated guess" on what the solutions could be. It's a statement (not a question) that you work to prove through testing. How is this related to consulting? Consultants are often hired to solve the toughest problems in a short amount of time. The only way to accomplish that is by being smart and selective in what they do. This is the secret to how consultants successfully "crack the case" on their clients' problems.
Name:Consultants Love Data
Description:Yes, consultants LOVE data. It is the raw ingredients in the cooking of useful recommendations. Too often, the data is messy, biased, old, fragmented, or missing. As a result, one of the first tasks in a consulting project is to identify and collect usable data sets. It's an enormous task - often unglamorous - but also the only way you can test your hypotheses and develop recommendations. Data lends credibility to consultants' recommendations.
Name:Data Request and Data Cleansing
Description:Once you've identified the data you need, the journey has just begun. Using a cooking analogy, you've only put together the shopping list. You still need to get the ingredients, check for freshness, get enough, wash / peel / cut them before you can do the cooking. The same applies for data. It takes effort, client engagement, and some wisdom to request data efficiently.
Name:Get the "Right Data" for the Project
Description:There is too much data out there to analyze it all; you need to be selective. One way to do that is to follow a structured process or methodology. It doesn't have to be fancy or proprietary. It just needs to outline for yourself and the client, what you are going to do when. This project plan is at a high-level and helps you to reorient your efforts to the right data, right analysis, and right timing. The following DMAIC framework is used frequently in performance improvement projects.
This is the #3 course in the specialization on management consulting. Management consultants excel at solving difficult and complex business problems. How do they do this? Shouldn’t clients know more about their situation than external consultants? Consultants are trained to systematically break down problems into logical pieces, then aggressively pursue answers with data: • Think about the problem broadly; strategy, operations, people, technology • Define the problem clearly; articulate “what
