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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/conduct-ux-research
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课程名称：进行用户体验研究与测试早期概念 课程概述：进行用户体验研究与测试早期概念是一个证书项目中的第四门课程，旨在为您提供申请入门级用户体验（UX）设计职位所需的技能。在本课程中，您将学习如何规划和进行可用性研究，以收集有关设计的反馈。然后，您将根据研究中的见解修改低保真设计。课程由谷歌的现任UX设计师和研究人员授课，您将完成模拟真实UX设计场景的动手活动。完成此证书项目的七门课程后，学习者应具备申请入门级UX设计师职位的能力。 在课程结束时，您将能够： - 规划UX研究，包括项目背景、研究目标、研究问题、关键绩效指标、方法论、参与者和脚本。 - 解释尊重隐私和用户数据的重要性。 - 进行有主持和无主持的可用性研究。 - 在可用性研究中记录笔记。 - 创建亲和图以分组和分析数据。 - 综合研究观察结果并提出见解。 - 提高说服性的演示技巧，以分享研究见解。 - 根据研究见解修改低保真设计。 - 继续设计一个移动应用程序，以纳入您的专业作品集。 为了在本课程中取得成功，您应完成证书项目的前三门课程，或具备进行用户研究的能力，包括创建同理心地图、角色、用户故事、用户旅程图、问题陈述和价值主张，以及在纸上和Figma中创建线框图和低保真原型的能力。 课程大纲： 1. 规划UX研究：学习如何规划UX研究，包含七个要素：项目背景、研究目标、研究问题、关键绩效指标、方法论、参与者和脚本。您将详细探讨每个要素，并创建自己的研究计划，测试您在前一门课程中开发的设计，同时学习如何在进行UX研究时尊重用户隐私和数据。 2. 进行可用性研究：与参与者进行研究以获得对设计的反馈至关重要。在这一部分中，您将进行可用性研究，评估参与者完成设计核心任务的难易程度，同时探索减少偏见和提高包容性的方法，并在观察参与者时记录笔记。 3. 分析与综合研究结果：在进行可用性研究后，您将获得大量反馈。在这一部分中，您将分析和综合研究反馈，整理数据和观察，使用亲和图组织数据，找到主题，并提出可操作的见解。 4. 分享研究见解以改善设计：现在是展示您辛勤工作的时刻！您将学习向不同受众呈现见解的技巧，提升演示技能以吸引观众的注意。此外，您将基于研究见解对设计进行迭代，进行修改以创建新改进的设计。
Name:Planning UX research studies
Description:Learn how to plan a UX research study! There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants. You'll explore each of these elements in detail, and you'll create your own research plan to test the designs you developed in the previous course of the certificate program. You'll also learn how to respect user privacy and data when conducting UX research.
Name: Conducting research with usability studies
Description:Conducting research with participants to get feedback about your designs is critical. In this part of the course, you'll conduct a usability study, which is a research method that assesses how easy it is for participants to complete core tasks in a design. You'll also explore how to reduce bias and be inclusive when conducting usability studies. And, you'll take notes while observing participants in a usability study.
Name:Analyzing and synthesizing research results
Description:After you conduct a usability study, you'll have a ton of feedback from participants. In this part of the course, you'll analyze and synthesize all of the feedback from your research. You'll gather data and observations in one place, organize the data using an affinity diagram, find themes, and come up with actionable insights.
Name:Sharing research insights for better designs
Description:It's time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you'll improve your presentation skills to grab your audience's attention. In addition, you'll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.
Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. By the end of this course, you will be able to: - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script. - Explain the importance of respecting privacy and user data. - Conduct a moderated and unmoderated usability study. - Take notes during a usability study. - Create affinity diagrams to group and analyze data. - Synthesize observations from research and come up with insights. - Develop persuasive presentation skills to share research insights. - Modify low-fidelity designs based on research insights. - Continue to design a mobile app to include in your professional portfolio. To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.
