|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/communication
课程评论：没有评论
课程名称：传播科学概论 课程概述：自古以来，学者们一直重视传播的重要性：作为社会性生物，我们无法在没有交流的情况下生存。我们需要与周围的人互动，以理解世界并在更广泛的社会和文化现实中定位自己。该课程探讨了传播作为一门科学的发展历程，并反思当今的主导范式。课程内容不仅局限于传播科学本身，还涉及历史、社会学和心理学等多个维度。欢迎加入我们的课堂，与全球的人们共同学习。 课程内容：传播科学概论探讨了大众传播、人与人之间的传播以及个体内在传播等领域的一些基本理论、模型和概念。课程开始时介绍一些基本模型，随后回顾传播理论的历史，线性效果主导理论，接收理论，最后探讨通过传播对文化的生产和强化所形成的理论。 课程学习目标： - 了解传播科学的发展历史； - 掌握传播科学中的主要理论方法； - 理解该领域最重要的模型和概念。 特别说明：自2015年2月16日起，您将可以加入Signature Track，这是一个在考试时验证您身份的系统。此选项将允许您获得经过验证的证书，以正式认可您在课程中的成绩，并包含阿姆斯特丹大学的标志。在此之前，您可以完成一次“测试运行”以熟悉考试。获得经过验证的证书后，您可以重新参加考试。有关经过验证的证书的信息，请访问：https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates。 课程大纲： 1. 传播科学的起源：介绍传播科学领域，包括一些基本模型，探讨这门科学的历史根源。 2. 传播科学的技术方法：讨论线性效果主导方法及其在20世纪的发展历程。 3. 传播科学的文化和社会方法：涵盖将传播过程视为社会和文化力量的理论，理解传播作为现实构建的基本要素及社会权力的纽带。 4. 期末考试：课程的最后评估。
Name:The Beginnings of Communication Science
Description:In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times.
Name:Technical Approaches to Communication Science
Description:The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties.
Name:Cultural and Social Approaches to Communication Science
Description:This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society.
Name:Final Exam
Description:
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world. Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"
