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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/communicate-with-impact
课程评论：没有评论
课程名称：叙事与影响力：有效沟通 课程概述：仅有雄心勃勃的未来愿景不足以推动您的组织发展，如何有效地将这一愿景传达给同事以获得他们的支持至关重要。有效沟通和说服他人的能力是关键的领导力技能。传统的沟通与说服模型常常无法体现“影响力”的复杂性。通过结构化的学习活动（视频讲座、测验、讨论提示和书面评估），本课程将提升您在不同情境和文化背景中进行适当沟通的能力，使您成为一位具有高度影响力的领导者。 课程大纲： 1. **说服的必要艺术：理解受众的重要性** 您将学习说服性沟通的基本理论，包括信息处理模型、动机诉求、信息接受、快速与慢速决策过程以及有效人际互动的规则。 2. **讲述您的故事：发展戏剧性叙事** 学习如何开发富有说服力的内容，并结构化出引人入胜的故事。您将掌握如何运用叙事原则来设计故事的开头、中间和结尾，使其富有情感并使用隐喻快速传达概念。 3. **与人建立联系：发展真实性与建立信任** 了解如何真实地表达自己并快速建立信任关系，掌握使用语言和非语言暗示、匹配与镜像对方的肢体语言和声音特质等技巧。 4. **有效沟通：创造深刻印象与引导影响力对话** 学习如何有效组织小组会议，避免群体思维，并通过有效的印象管理来提升会议的效果。 5. **面对真相：处理异议与克服抵抗** 学习如何准备应对压力的对话，理解异议的本质及其原因，并掌握减少抵抗的方法，以有效捍卫您的提议。 6. **赢得人心与思想：如何推销精彩的想法** 学习如何策划和推销令人信服的创意，以影响和感染您的受众。 通过本课程的学习，您将能够在沟通中游刃有余，成为更具影响力的领导者。
Name:The necessary art of persuasion: Understanding what matters to your audience
Description:At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
Name:Telling your story: Developing a dramatic narrative
Description:Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
Name:Connecting with people: Developing authenticity and building rapport
Description:Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
Name:Talk the talk: Creating impressions and guiding influential conversations
Description:Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
Name:Painful truth: Dealing with objections and overcoming resistance
Description:Not all conversations are positive. Some are painful but necessary, like handling objections and overcoming resistance. In week 5, you will learn how to prepare for stressful conversations and deal with objections.You will understand the nature of the objections, why people make them, and then how to reduce their resistance, and defend your proposals against these objections.
Name:Winning over hearts and minds: How to pitch a brilliant idea
Description:
An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
