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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/climatecommunication
课程评论：没有评论
课程名称：气候变化与健康沟通 课程概述：如何有效地讨论气候变化对人类健康的负面影响，以激励社区采取行动？如何鼓励朋友、家人、邻居和社区领导者采取切实措施来应对这些影响？本课程将教您如何有效地向公众和决策者传达气候变化相关的健康风险，并激励积极的气候行为变化。课程从健康风险沟通的最佳实践开始，探讨气候变化沟通的特定挑战及应对这些挑战的成功策略。通过整个课程，您将建立一个逐步的计划，以开发和实施一项沟通活动。 课程大纲： 1. 第一部分：气候变化沟通导论 - 描述：我们的目标受众是谁，他们对气候变化和健康的看法是什么？在向不同受众传递信息时面临哪些障碍？在观看课程讲座视频之前，提供了一些外部视频和阅读材料供您复习。 2. 第二部分：理解与沟通受众：认知方法 - 描述：我们的受众已经知道、感受和做了些什么有关气候变化的事情？我们如何扩展他们的理解并改变他们的行为？请在观看课程讲座视频之前查阅外部资源。 3. 第三部分：理解与沟通受众：情感方法 - 描述：道德和文化价值观如何影响与气候变化相关的信仰和行为？我们如何构建信息框架，有效地教育和与受众建立联系？建议在观看课程讲座视频之前查阅外部资源。 4. 第四部分：课程总结 - 描述：课程的总结与回顾。
Part: 1
Title:introduction to Communicating Climate Change
Description:Who is our target audience, and what do they believe about climate change and health? What are the barriers to communicating our message to different audiences? There are several external videos and readings for you to review prior to watching the course lecture videos.
Part: 2
Title:Understanding & Communicating with the Audience: Cognitive Approaches
Description:What does our audience already know, feel and do about climate change? How can we expand their understanding and change behaviors? Please review the external resource prior to watching the course lecture videos.
Part: 3
Title:Understanding & Communicating with the Audience: Affective Approaches
Description:How do moral and cultural values affect beliefs and behaviors related to climate change? How do we frame messages to effectively teach and connect with our audiences? We recommend that you review the external resources prior to watching the course lecture videos
Part: 4
Title:Course Conclusion
Description:
How can you persuasively discuss the negative effects of climate change on human health to motivate change in your community? How do you encourage your friends, family, neighbors and community leaders to take meaningful action to address these impacts? In this course, you will learn to communicate the health-related risks of climate change effectively to the public and policymakers and motivate positive changes in climate-related behaviors. Starting with a review of best practices in health risk communication, the course examines the specific challenges of climate change communication and successful strategies to address these challenges. Throughout the course, you will build a step-by-step plan for developing and delivering a communications campaign.
