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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/china-strategy
课程评论：没有评论
课程名称：CHINA STRATEGY（中国战略） 概述：本课程旨在帮助外国公司的战略家更好地理解如何发展其中国战略。通过学习中国日益变化的战略环境，课程将重点掌握三个战略议题：主要参与者（谁）、进入模式（如何）和地点策略（在哪里），旨在传递有关发展中国战略的最新知识和真实经验。 课程大纲： 1. **最新动态：** 中国的新一般环境 - 描述：研究表明，外国公司本国与中国之间的背景差异是导致在中国商业失败的关键原因之一。本节旨在帮助学习者更好地理解中国的环境背景，包括一般环境的各个方面，以及应对中国不断变化的环境问题的策略。 2. **谁和哪里：** 中国的参与者和地点 - 描述：外国进入者常常对中国各种类型的参与者及其独特特征感到困惑，常常错误地将中国的地点视为同质化。本节旨在帮助学习者更好地理解中国的参与者与地点，并提供应对策略的方案。 3. **如何进入中国：** 进入模式选择 - 描述：在中国成功做生意受不同进入模式选择的影响。本节探讨各种进入模式的优缺点及其所需的资源和时间承诺，并介绍跨境电子商务这一新兴的进入模式。 4. **如何成为中国的战略内部人士** - 描述：外国公司在中国的进入和运营不再仅仅是“外国投资者”，而转变为“战略内部人士”。这一转变旨在应对中国环境的变化，也意味着中国战略对外国公司的全球成功至关重要。本节提供了思维模式、地位和入境后战略的整体变化视角。 本课程将帮助参与者全面了解在中国开展业务所需的战略思维与实践。
Name:What’s New? China’s New General Environment
Description:Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?
Name:Who and Where? Players and Locations in China
Description:Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?
Name:How To Enter China: Entry Mode Choices
Description:The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?
Name:How To Become a Strategic Insider in China
Description:Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?
This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.
