Social Norms, Social Change II

所在平台: Coursera

课程主页: https://www.coursera.org/learn/change

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课程简介

课程名称:社会规范与社会变革 II 课程概述:该课程是《社会规范与社会变革》系列的第二部分。在课程中,我们将考察社会变革、实施变革的工具,并将第一部分所学知识付诸实践。该课程涵盖脚本和框架,这些是社会期望嵌入的认知结构,以及它们与社会规范的关系。接着,我们将研究规范放弃的基本要素,包括个人信念与社会期望之间的关系。我们还将评估现有的干预策略,包括法律改革、信息宣传、经济激励和小组讨论。最后,我们将探讨政策制定者用于推动变革的各种工具,强调潮流引领者在社会变革中的角色,并探索他们成功的条件。该课程由宾夕法尼亚大学与联合国儿童基金会(UNICEF)共同开展。 课程大纲: 1. 荣誉课程:脚本与框架 - 本模块继续探讨第一部分的内容,涵盖社会期望嵌入的认知结构及其与社会规范的关系。 2. 规范创建 - 课程模块。 3. 规范放弃 - 本模块涵盖规范放弃的基本要素,包括个人信念与社会期望之间的关系,并评估现有的干预策略。 4. 潮流引领者与社会变革 - 本模块讨论潮流引领者及其与社会变革的关系,包括如何识别他们以及如何利用他们带来积极的社会变革。同时探讨肥皂剧和教育娱乐在推动社会变革中的作用,虚构角色和群体如何作为潮流引领者,教育娱乐干预相较于传统干预的比较优势。 附带书籍可享受30%折扣,详细信息请查看链接:https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

课程大纲

Name:Honors Lesson: Scripts and Schemas

Description:This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

Name:Norm Creation

Description:

Name:Norm Abandonment

Description:This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.

Name:Trendsetters and Social Change

Description:This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

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课程详情

This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. See Social Norms, Social Change Part I at this link: https://coursera.org/learn/norms This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms. The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and explore the conditions under which they can be successful. The course is a joint Penn-UNICEF project." Please see the following link for a 30% discount on the book that accompanies this course: https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

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