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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/case-studies-business-analytics-accenture
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课程名称：与埃森哲合作的商业分析案例研究 课程概述： 本课程专门为注册“战略商业分析专业”的学习者设计，旨在为最终项目做准备。在前两门MOOC中，我们专注于特定应用的具体技巧，而在这第三门MOOC中，我们提供不同的案例，让学习者拓宽思维，了解来自不同行业和领域的应用。 课程的目标是为学习者提供商业分析领域的整体概述。学习者将了解前两门课程中介绍的工具在实际项目中的应用。我们希望激发学习者的反思过程，因此，学习者应在观看完MOOC后，主动研究视频中介绍的不同概念、行业或挑战。 课程结束时，学习者将能够： - 识别商业分析的可能应用； - 反思在最终项目中可以提出的解决方案和增值应用。 课程中的案例将由来自埃森哲的资深从业者展示，他们在行业、职能和国家背景上各有不同。特别关注于所提出问题的“价值案例”，以帮助学习者为专业化的最终项目做准备。 关于埃森哲： 埃森哲是一家全球领先的专业服务公司，提供广泛的战略、咨询、数字、技术和运营解决方案。通过在 40 多个行业和所有商业功能中结合无与伦比的经验和专业技能，埃森哲助力客户提升表现，为其利益相关者创造可持续价值。埃森哲在全球120多个国家拥有超过358,000名员工，致力于通过创新改善全球的工作和生活方式。 课程大纲： 1. 商业分析案例研究介绍 - 由Fabrice Marque介绍MOOC，Michael Svilar分析行业趋势，涵盖水务公司、全球通信提供商和公共部门的真实案例。 2. 媒体、金融服务与零售行业的数字化转型 - Christine Removille分析法国电视公司的数据驱动转型，Edwin Van der Ouderaa探讨金融服务行业的数字化创新。 3. 医疗和制药行业中的高级分析/总结与项目介绍 - Paul Pierotti阐述分析如何转变医疗服务交付，Xavier Cimino展示获奖项目，最后由Michael Svilar总结课程。 每个模块结束后都会有测验，鼓励学习者查阅额外的书籍、网站和示例，以巩固对概念的理解。该课程旨在评估学习者在商业分析领域的不同概念掌握情况。
Name:Introduction to case studies in business analytics with Accenture
Description:In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.
Name:Digital Transformation in the Media, the Financial Services and the Retail Sector
Description:During this module, different real-life examples will be discussed. Christine Removille, Digital Marketing Lead at the European Level, will present a data-centric digital transformation at a French TV company: Canal +. Edwin Van der Ouderaa, Financial Services Lead, will then explain how digital developments and data are disrupting the financial service sector.At the end of each video there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.
Name:Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone
Description:During this module, two different real-life examples will be discussed. First, Paul Pierotti, Managing Director at Accenture Digital, will explain how Analytics can transform how health services are delivered. Second Xavier Cimino, Managing Director in charge of the Analytics Practice in the Life Science industry for Europe, will present an award-winning project in this sector. At the end of each video, there will be quiz questions. Do not hesitate to consult additional books, websites and examples about this topic! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.Finally, Michael Svilar, Global Accenture Data Science Group Lead, will conclude the MOOC.
Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
