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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/capstone-value-creation-innovation
课程评论：没有评论
课程名称：创新中的价值创造顶点项目 课程概述：该顶点课程是“通过创新创造价值”专业的最后一门课程，内容涵盖技术基础的创新与转型，以及如何发现和利用新兴机会。本课程由加州大学伯克利分校哈斯商学院和瑞典KTH皇家理工学院合作。 在这个顶点项目中，您将运用在《技术、创新与创业的影响》和《创业者的市场营销策略》课程中介绍的方法，展示您对这些方法的掌握。您需要对何时和如何运用这些方法以及思路表现出了解和判断。您将在整个项目中进行一个自己选择的项目，每周将有一个主要作业需要完成并进行复审。 课程大纲： 1. **课程第一部分：确定您的顶点项目** - 描述：该项目建立在“技术、创新与创业的影响”和“创业者的市场营销策略”课程的基础上。首先，您需要选择一个研究系统，包括一个市场或产业，以及一个您认为可能对该系统产生重大影响的新兴技术。其次，您将进行反向预测。 2. **课程第二部分：未来商业环境的展望** - 描述：在选择了系统和技术并进行了初步分析后，现在是时候进行下一步分析，思考该系统及其参与者的未来发展。 3. **课程第三部分：设计您的产品和商业模式** - 描述：通过反向预测和价值网络评估，您将对未来商业环境的演变有一个广泛的视角。您将利用此基础，进行更详细的分析并描述一个具体的机会，本周的任务是应用四步设计思维方法，最终生成一个产品或服务的创意。 4. **课程第四部分：如何达到期望的最终状态** - 描述：您已经绘制了详细的地图并设定了目标，现在需要专注于如何实现这一目标，包括战略、市场营销及为最终用户或客户创造价值。 5. **课程第五部分：朝向成功的迭代过程** - 描述：您将专注于销售您的创意或产品，包括财务信息及您自身的相关背景等。 6. **课程第六部分：持续朝向成功的迭代过程** - 描述：将继续聚焦于迭代过程，以提升项目的成功机率。 7. **课程第七部分：再次：持续朝向成功的迭代过程** - 描述：继续迭代，进一步提高产品和市场的适应性。 8. **课程第八部分：如何说服和销售您的创意** - 描述：通过多样的方式提升说服力和销售技巧，以更好地推广您的创意及产品。 通过本课程，学员将全面应用和汇总所学知识，为其最终项目的成功奠定基础。
Part: 1
Title:Framing your capstone
Description:The capstone project Value Creation Through Innovation builds upon the courses The Impact of Technology, Innovation Entrepreneurship, and Marketing Strategy for Entrepreneurs. Now you will demonstrate how you master and synthesize previously gained learnings. Firstly, you should pick a system to study. It should consist of (1) a market or industry together with (2) an emerging technology that you think will have a major impact on this system. Secondly, you will perform a backcasting.
Part: 2
Title:Your future business landscape
Description:You have now picked a system and technology, and made your first analysis. Hopefully, it provided some answers. How may the system and its actor develop? What opportunities emerged during the analysis? Now it is time to take the next step in the analysis.
Part: 3
Title:Designing your product and business model
Description:After your backcasting and value network estimation, you should have an extensive view of how the future business landscape may evolve. In addition, you have generated material regarding potential issues, needs, and opportunities. Now, will use this as the basis for a more detailed analysis and the description of a targeted opportunity. The assignment of this week is to apply the four step design thinking methodology on your case, ending up with one idea for a product or service.
Part: 4
Title:How to reach your desired end state
Description:So far, you have drawn a detailed map and decided what destinations to aim for. Now it is time to focus on how to get there, working with the strategy, the marketing and how to create value for the end users or customers.
Part: 5
Title:Iterating towards success
Description: you will focus on selling your idea or product as such including some additional information about for instance, finance and yourself etc
Part: 6
Title:Keep on iterating towards success
Description:
Part: 7
Title:Once more: keep on iterating towards success
Description:
Part: 8
Title:How to convince and sell your ideas
Description:
This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization. In this capstone project you will utilized the methods introduced in the courses The Impact of Technology, Innovation & Entrepreneurship, and Marketing Strategy for Entrepreneurs, and show that you master them. You should be able to show knowledge and judgment regarding when and how to utilize what method and approach. You will throughout the capstone project work on one project that you select yourself. Each week you will be given one major assignment to complete, and later to review.
