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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/campaign-performance-reporting-visualization-improvement
课程评论：没有评论
课程名称：营销活动绩效报告、可视化与改进 课程概述：本课程探讨了衡量、报告和提升营销活动绩效的关键方面，以实现营销卓越。完成此课程后，您将能够： - 描述数据故事讲述的价值，并列出准备可视化的最佳实践。 - 识别流行的可视化工具及其各自的优点。 - 识别常见的市场渠道战略。 - 描述ANSOFF矩阵模型。 课程大纲： 1. **数据可视化与工具** - 描述：在本模块中，您将了解数据可视化和故事讲述在数字营销分析师角色中的价值，准备可视化的最佳实践，以及访问和利用数据以支持营销工作的注意事项。 2. **数据驱动的市场策略** - 描述：在本模块中，您将研究常见的营销策略，并学习如何利用数据驱动的洞察力推动市场策略，使用如ANSOFF矩阵等框架。 3. **评估与优化投资回报率（ROI）** - 描述：在本模块中，您将探索基于SMART目标和关键绩效指标（KPI）评估和优化投资回报率的方法。 4. **营销活动绩效改进** - 描述：在本模块中，您将获得评估活动绩效的宝贵见解，进行市场活动分析，并实施多触点归因技术。 这门课程将帮助您掌握在数字营销中有效报告和改进活动绩效的技能。
Name:Data Visualization and Tools
Description:In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.
Name:Data-driven market strategies
Description:In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.
Name:Assessing & optimizing ROI
Description:In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).
Name:Campaign performance improvement
Description:In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.
The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence. After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and cho
