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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/businesscap
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课程名称：战略管理 - 毕业设计项目 概述：在本毕业设计项目课程中，我们重温在本专业方向第一门课程“战略管理”中引入的e-Types战略争论，并在后续的课程“战略制定”和“战略实施”中进一步分析。在揭示、审视和分析e-Types发生的事件后，我们转向一组新的战略案例，这些案例涉及不同规模、地域和业务重点的公司。在您的最终项目中，我们要求您将学到的所有知识应用于分析这四种情况中的一种。 课程大纲： 第1部分：毕业设计项目介绍 描述：如果您正在学习这门课程，您很可能已经完成了本专业方向的前三门课程，包括战略管理、战略制定和战略实施。在该模块中，您将了解e-Types的事件，该案例贯穿整个专业方向以用来说明战略概念，同时将这些概念应用于全新的背景。您可以在将要详细描述的多个案例中选择作为您的最终项目。 第2部分：毕业设计项目描述 描述：在您本课程的最终项目中，我们为您提供选项：四个案例，您可以阅读并选择。 这些案例涵盖了大中小型公司，涉及不同地域，并涵盖制造和服务业务。与本专业方向的总体主题一致，所有这些案例都是关于通过创新竞争的公司。对于其中的一个案例，您将创建一份简明的战略和实施计划推荐。 为了做到这一点，您需要从之前的三门课程中恰当地调动思想。 第3部分：里程碑一 - 制定战略 描述：这是一个分享您选择的项目作业的战略制定部分的工作和想法的机会。这是一个自愿的同行评审作业，不会计入最终成绩，但这为您在提交最终作品之前改进项目提供了一个很好的机会。 第4部分：完成作业 描述：利用本周的模块来完成作业并准备提交。再次查阅战略管理、战略制定和战略实施的课程，以确保您正确理解和应用概念和理论。 第5部分：毕业设计项目最终提交 描述：在本模块中，您需提交最终的毕业设计作业以供同行评审。祝您好运！ 第6部分：可选 - 提交第二个项目 描述：想获得更多经验吗？那么您可以选择提交第二个项目进行同行评审。在这个可选模块中，您有机会将自己新获得的技能进行另一次测试，与项目提交的程序相同。
Part: 1
Title:Introduction to the Capstone Project
Description:If you're taking this course, you've most likely completed the three earlier courses in this specialisation, Strategic Management, Strategy Formulation, and Strategy Implementation. In this module you'll find out what happened at e-Types, the case we've used throughout the specialization to illustrate strategy concepts, and also apply the concepts to an entirely new context. You'll get to choose among several cases for your final project and this specialization, as we describe in greater detail in what follows.
Part: 2
Title:Capstone Project Description
Description:For your final project in this course, we provide you with options: Four cases, which you can read about and choose among. These cases range from large to small companies, across geographies, and span manufacturing and service businesses. Consistent with our overall theme in this specialization, all these cases about companies that compete based on innovation. For one of these -- only one -- you will create a concise recommendation of a strategy and implementation plan. To do this well, you will need to summon ideas appropriately from the earlier three courses in the specialization.
Part: 3
Title:Milestone I - Formulating Strategy
Description:Here's a chance to share your work and ideas regarding the strategic formulation part of your chosen project assignment. This is an optional peer reviewed assignment and it will not count towards the final grade, but however serves as a great opportunity to better your project before handing in the final piece.
Part: 4
Title:Finish Up
Description:Use this week module to finish up your assignment prepare to hand it in. Look into the courses on Strategic Management, Strategy Formulation and Strategy Implementation again to assure that you understand and apply concepts and theories correctly.
Part: 5
Title:Capstone Project Final Submission
Description:In this final module you are to hand in your final capstone assignment for peer-reveiw. Good luck!
Part: 6
Title:OPTIONAL - Hand in a second project
Description:Want gain more experience? Then feel free to hand in a second project for peer review. In this optional module you have the opportunity of putting your new earned skills to another test. Same procedure as the the project submission.
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.
