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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-writing
课程评论：没有评论
课程名称：高影响力商务写作 概述：有效的写作是商务环境中的一项强大工具。学习如何清晰简洁地表达您的思想，以便读者更好地理解您的观点。通过学习选择适合受众的格式、正确的媒介并相应调整写作风格、明确目标并清楚沟通，提升您的商务写作技能。您还将学习识别、纠正并避免最常见的写作陷阱，并获得分析、撰写和修订一系列商务文档的宝贵经验。从简单的电子邮件到完整的报告，学习如何将优秀的商务写作应用于实践。 完成此课程后，您将能： 1. 撰写有效的商务沟通文档，包括不利消息、利好消息、说服性写作、演示文稿、电子邮件、备忘录、商务报告和新闻稿。 2. 学会编辑和校对商务文档。 3. 学会为全球市场写作。 课程大纲： 1. 商务写作、渠道与信息格式 - 学习商务文档中理解受众的必要性和实用性，如何用清晰和简洁的语言表达，适当选择语言和单词，同时涵盖商务应用中常用文档类型的结构和重要考虑因素。 2. 拼写、语法、句子与段落 - 本模块关注对影响力写作中常常被误解或忽视的方面，包括拼写错误、不当词汇使用和谨慎的词汇选择，以及主谓和名词-代词的一致性，动词时态和常见标点符号规则的复习，帮助创建通俗易懂的文件。 3. 常见信息类型的策略与技巧 - 研究常见的消息类型：积极消息、消极消息和说服消息。每种消息类型的特征及其文档形式的策略进行呈现和实践，以及电子邮件使用最佳实践，包括何时选择电子邮件、如何创建有效的主题行和内容选择。 4. 撰写报告、虚拟沟通及完工 - 本课程的最后模块概述了报告准备，包括结构和内容的考虑。详细说明了文档的三种审核形式：编辑、修订和校对及其目的，同时包括在虚拟和共享环境中写作的最佳实践，以及关于文档视觉吸引力的建议，无论在线上还是纸质上。
Name:Business Writing, Channels and Message Formats
Description:In this first Module of High-Impact Business Writing, you will learn the necessity and utility of understanding your audience for a business document. You will learn how to write with clarity and brevity as well as how to make appropriate language and word choices for that audience. This module also addresses the structure and important considerations for the most frequently used document types for business applications.
Name:Spelling, Grammar, Sentence and Paragraphs
Description:Module 2 is focused on the frequently mistaken or overlooked aspects of impactful writing. Common spelling errors, incorrect word usage, and judicious word selection that are important for business writing will be highlighted. Subject-verb and noun-pronoun agreement as well as verb tense and common rules of punctuation are reviewed. This module concludes with some rules of sentence structure and paragraph development to aid in the creation of universally understandable, cogent documents.
Name:Strategies and Techniques for Common Message Types
Description:In Module 3, we study some of the more common message types: positive messages, negative messages, and persuasive messages. Each type of message will be characterized and strategies for common forms of documents within each of these message types will be presented and practiced. This module also includes best practices for email use, including when email is the preferred choice, creating effective subject lines, and pertinent content choices.
Name:Writing Reports, Virtual Communications, and Finalizing Your Work
Description:The final module of this course begins with an overview of report preparation, including structure and content considerations. The three forms of review for a document: editing, revising, and proofreading are explained in detail and their purposes explained. This module also includes some best practices for writing in a virtual and shared virtual environment as well as recommendations regarding the visual appeal of documents, both on paper and online.
Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple email to a complete report, learn how to put good business writing to work for you. Upon completing this course, you will be able to: 1. Write effective business communications, including bad news, good news, persuasive writing, presentations, emails, memos, business reports and press releases 2. Learn how to edit and proofread business documents 3. Learn how to write for a global market
