|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-tech-project
课程评论：没有评论
课程名称：商业技术管理顶石项目 概述：顶石项目将你置于假设消费品公司Indus Consumer Products Limited的首席信息官（CIO）角色，要求你在决策年度选择与公司商业战略和目标相一致的IT投资组合。公司不同业务单位提出了多种应用实施建议。作为CIO，你需要分析每个项目的商业案例，识别那些最符合公司长期商业战略和目标的项目。你的IT投资选择将受到当年IT预算的限制。 案例涉及以下材料： - 首席执行官的信件 - 公司报告 - IT评估报告 - 供应链管理倡议提案 - 农村连接提案 - 新ERP系统提案 该案例旨在为学习者提供一个整合所学概念和框架的顶石体验。学习者需完成以下任务： (a) 基于竞争对手数据识别公司的整体业务重点，并简要描述公司的战略痛点。 (b) 确定公司应投资的五个应用中的哪一个，提供支持的战略和财务理由。 (c) 彻底分析过去的项目，以剔除冗余或不可行的投资。 (d) 确定并提出管理大型IT投资相关风险的策略。 (e) 创建一个组织结构和沟通计划，以吸引公司的各种利益相关者。 课程大纲： 第1部分：顶石项目 - Indus Consumer Products Limited：公司概述 描述：本项目将你置于假设消费品公司首席信息官的角色，你需要根据公司战略和目标选择IT投资组合。 第2部分：运营模式设计 描述：学习评估公司当前及理想的运营模式与其商业目标的对齐情况。 第3部分：ICPL新IT投资的财务评估 描述：学习对IT项目的财务评估及理解此类评估的局限性。 第4部分：综合IT项目管理计划 描述：制定一个为期两年的项目计划，以实施IT路线图，并学习应用的优先级、依赖关系、风险与挑战。 第5部分：变更管理和沟通计划 描述：识别IT路线图实施所需的变更管理和沟通计划的主要组成部分，并分析变更对内部和外部利益相关者的影响。
Part: 1
Title:Culminating Project - Indus Consumer Products Limited: Company Overview
Description:The Culminating Project places you in the shoes of a CIO of a hypothetical FMCG firm, Indus Consumer Products Limited, who is required to select a portfolio of IT investments for the decision year that is aligned with the business strategy and objectives of the firm. Different business units in the company have proposed different applications to implement. Your job as CIO will be to analyze the business case for each of the projects and identify those that best serve the long-term business strategy and objectives of the firm. Your choice of IT investments is constrained by the IT budget for the given financial year. Please go through all case artifacts provided to you, including (a) Letter from the CEO, (b) the Company Report, (c) the IT Assessment Report, and (d) Proposals for the three new IT initiatives under consideration in the current financial year. These artifacts will inform your decision in each module.
Part: 2
Title:Operating Model Design
Description:In this module, you will learn to evaluate a firm's current and ideal operating model as it aligns with its business goals.
Part: 3
Title:Financial Valuation of New IT Investments at ICPL
Description:In this module, you will apply your learning on financial valuation of IT projects and understand the limitations of such valuation.
Part: 4
Title:Integrated IT Project Management Plan
Description:In this module, you will learn to develop an integrated 2-year project plan for the roll out of the IT roadmap. In the process, you will develop an appreciation of the need for prioritization of applications based on their business criticality, dependencies across various applications, risks, challenges and thereby decisions on resource allocations for project implementation.
Part: 5
Title:Change Management & Communications Plan
Description:In this module, you will be able to identify all the major components of the change management and communications plan required for the roll out of the IT road-map. In the process, you will also develop a detailed analysis of the impacts of change on various stakeholders (internal and external) of the firm.
The Capstone Project places you in the shoes of a CIO of a hypothetical FMCG firm, Indus Consumer Products Limited, who is required to select a portfolio of IT investments for the decision year that is aligned with the business strategy and objectives of the firm. Different business units in the company have proposed different applications to implement. Your job as CIO will be to analyze the business case for each of the projects and identify those that best serve the long-term business strategy and objectives of the firm. Your choice of IT investments is constrained by the IT budget for the given financial year. The case consists of the following artifacts: - Letter from the CEO - Company Report - IT Assessment Report - Proposal for the SCM Initiative - Proposal for Rural Connect - Proposal for the new ERP System The case is designed to provide a Capstone experience on many of the concepts and frameworks learned in the specialization. Learners need to: (a) Identify a broad business focus of the company using the competitor data. Provide a couple of lines on the strategic pain points for the firm. (b) Which one of the five applications must the company invest in? Why? Provide strategic and financial reasons in support. (c) Thoroughly analyse past projects to remove redundant or unviable investments. (d) Identify and propose strategies for managing risk associated with large scale IT investments. (e) Create an organizational structure and communication plan that will engage various stakeholders of the organization.
