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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-planning
课程评论：没有评论
课程名称：规划：原则、提案、验证与成功计划的实践 课程概述：根据史蒂文·布兰克的观点，商业创业或任何新事业的启动本质上是一个原型。因此，创业过程实质上是一个学习过程，旨在将业务原型精炼成可扩展、可复制的最终“产品”。本课程旨在帮助学习者完成商业模型，总结他们将提供何种价值、目标受众以及收入来源等假设，并在可用资源的约束下系统地测试和验证这些假设。 课程目标： - 制定商业模型，概述针对目标客户提供的价值及盈利方式。 - 系统性地测试和验证假设。 - 基于验证的假设生成与实际资源和努力相结合的财务预测。 本课程强调规划在商业创造过程中的重要性，反对以往冗长的40页商业计划，强调在创建新业务前需要深入探讨的核心内容。 课程大纲： 1. **引言**：介绍商业开发过程的最终目标是商业特许模型，并概述其组件及创建步骤。 2. **原则性规划**：强调规划在商业开发过程中的重要性，鼓励一种动态的探索思维方式。 3. **创造客户的价值**：解析如何为客户创造价值，构建有效的价值主张。 4. **价值主张的构建**：通过多项活动更深入地了解自己所创造的潜在客户价值。 5. **商业概念声明的提案**：指导学习者开发并评估商业概念声明，并完成商业发展的第一个里程碑。 6. **商业模型与启动计划**：继续介绍商业模型和启动计划的开发与测试，帮助将商业概念转变为盈利业务。 完成本课程后，学习者将具备规划、验证和推进商业成功所需的各项技能，为未来的商业实践奠定坚实基础。
Name:INTRODUCTION
Description:This module re-establishes that the ultimate goal of the business development process is the Business Franchise Model - Business Plan. It then provides an overview of the components of this business development process,and the process to create them. Learning Goals: every arduous journey needs a clear and ever-visible goal to guide it. After successfully completing this module, you will be able to do the following. 1) Explain why the 'Business Franchise Model - Business Plan is the ultimate goal of the business development process, making it your clear and ever-visible goal. 2) You will also be able to list the core milestones of this business development process process and the steps to achieve them. Thus enabling you to follow those steps to achieve those milestones towards creating your own business.
Name:PRINCIPLED PLANNING
Description:Planning is a critical part of the business development process. The planning required by the 'New Business Paradigm' requires a different perspective and processing than what is traditionally thought of as planning. It seeks continual discovery as opposed to a static right solution. Learning Goals: Steve Jobs famously said, "Think Different". He wasn't just referring to what you think, but also how you think. After successfully completing this module, you will be able to do the following. 1) You will be capable of thinking differently with respect to planning. 2) You will be able to provide a rationale for this different way of thinking based on your understanding of its conceptual foundations. 3) After reviewing several illustrative examples for this type of planning, and illustrative examples of its execution you will move towards mastering the principles of this new planning process. Note! Mastering the principles that underlie this planning approach is a 'profession skill' required for all professionals, not just entrepreneurs in our new economy.
Name:CREATING THE VALUE THAT WILL CREATE A CUSTOMER
Description:The ultimate goal of any business, in fact the only goal is to create a customer. First and foremost in creating a customer is to create value. This lesson the nature of the value you have identified for your business and how it is expressed in a value proposition. After successfully completing this module, you will be able to do the following. 1. Dissect the problem you are trying to address in the market place into three categories: jobs or tasks the prospective customer is trying to achieve; the gains or benefits they seek in through those jobs or tasks; and the pains they are trying to relieve through those jobs or tasks, or the pains they endure in trying to perform those jobs or tasks. 2. Be able to compose a value proposition statement identifying what you believe to be the critical jobs, gains, or pains prospective customers will be willing to pay for. 3. Be able to test and validate that the jobs, gains, and/or pains you have identified are in fact the one most important to prospective customers, and that they are willing to pay for them. 4. Be able to make a compelling argument for why a prospective customer should in fact be your customer through your composition of this validated value proposition statement.
Name:Construction Zone Two: Value Proposition
Description:We have said several times that this course is somewhat unique as a online experience. Our goals involve more than just mastery of some content, or the execution of some task. Our goals include a tangible accomplishment: an ongoing business. You can put a time limit on an exam or an assignment, you can not dictate the time frame for a successful business. With this in mind we want to give you the learner extended time to truly engage your market and develop one of the most important aspects of one of your business development milestone. That being the value proposition. After successfully completing this model you will have successfully completed a set of activities that will give you a much clearer picture of the extent to which you have created a value that can potentially create a customer.
Name:PROPOSING THE BUSINESS CONCEPT STATEMENT
Description:This course presented six milestones in the business development process. This module presents lessons that guide the development (proposing) and testing (proofing) of the first of these, the business concept statement which includes a detailed value proposition statement. After successfully completing this module, you will be able to do the following. 1. Develop a Business Concept Statement. 2. Assess the quality of a Business Concept Statement in terms of whether all the required components are contained. 3. Be able to determine the validity of a Business Concept Statement.In addition to these capabilities, you will have completed the first of five milestones in your journey to have a functioning business at the end of the specialization.
Name:The Business Model and Launch Plan
Description:This module continues with the milestones of the Quad-P planning process presented in this course. It presents lessons that guide the development (proposing) and testing (proofing) of the Business Model and Launch Plan milestones. These milestones transition the business concept into a profitable business. After successfully completing this module you will 1) be able to recognize and categorize various business models in terms of their impact on financial documents, their narrative, or their infrastructure; and 2) be proficient in developing a business model canvas.
According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At the end of this course learners will be able to: -complete a business model summarizing assumptions about what value they will offer to whom, and how they will make money. - systematically test and validate these assumptions within the constraints of their available resources, and - use these validated assumptions to generate financial projections that are based on actual resources and efforts expended. The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions. The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model.
