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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-models-for-sustainability
课程评论：没有评论
课程名称：可持续商业模式 课程概述：我们无法再忽视人类对地球的负面影响。尽管世界某些地区仍然对共同的可持续发展挑战视而不见，但人类活动带来的负面后果在许多地方已日益严重，影响着地球和人们的生活。近年来，全球变暖导致异常的降雨情况，印度的农民因此损失了整季的棉花收成。本课程将深入探讨可持续商业模型，强调公司在解决可持续性危机中所扮演的角色。 课程大纲： 1. **可持续商业模型简介** 本模块探讨当前生活和组织方式的不可持续性，强调环境及社会影响。我们将讨论塑料的环境危害及商业活动对社会可持续性的影响。最后，您将了解“Too Good To Go”的首席执行官和首席市场官的经验，探讨其反对食物浪费的使命。 2. **可持续商业模式创新** 本模块将深入可持续商业模式的概念及其创新的重要性。您将学习可持续商业模式创新的关键原则及市场演变。通过多个商业案例，分析如何实现可持续的产品和服务创新。 3. **循环商业模型** 本模块由Lars Jacob和Svening讲解循环经济的概念，讨论线性经济与循环经济的主要区别及循环商业模型的特征。将介绍一些成功的循环模型实例，如MUD Jeans和BlaBlaCar。 4. **实践中的可持续性** 本模块聚焦公司在实施可持续性方面的实际挑战与机遇。将探讨战略规划与商业模型之间的关系，以及公司如何在价值主张、客户接口、供应链和财务模型中实践可持续性。 5. **不同类型的可持续商业模型** 本模块将分析PUMA、水公司Aarhus Vand和奶制品公司Thise的商业模式。通过案例讨论各公司在可持续商业模型创新方面的策略及面临的挑战。 6. **可持续商业模型生态系统** 本模块将可持续商业模型创新的讨论扩展到生态系统层面，强调系统性变革的重要性。介绍多个旨在创造更可持续生态系统的运动，包括联合国可持续发展目标（SDGs）及B Corp Movement的案例。 7. **课程评估** 最后，您将运用所学技能对一个您选择的公司进行案例研究与商业模型分析。 本课程旨在帮助您理解可持续商业模式的重要性，并培养解决当今可持续性挑战的能力。
Name:Introduction to Sustainable Business Models
Description:Over the last two decades, it has become increasingly clear that our current ways of living and organizing are neither environmentally nor socially sustainable. Research shows that current climate changes and dramatic decreases in global biodiversity are a direct result of human activity. Sustainability challenges take many forms. To give an example, research increasingly points to the negative consequences of our global love for plastic. Arguably, plastic has many amazing properties, including being recyclable. However, research also increasingly points to plastic’s detrimental effects on the planet and people—for example, through microplastics ending up in the oceans and then in the fish and seafood that we eat. Some problems that we face with social sustainably are a direct consequence of business activities—for example, exploitation of people in global supply chains in the form of unsafe working conditions or less-than-minimum-wage pay. Exploitation can also take the form of child labor, which continues to be a problem. Social sustainability challenges also arise as a result of global warming, with people already living in precarious conditions often carrying the biggest cost—for example, losing an entire cotton harvest due to heavy rain. In this module, we will begin to see how companies are part of the problem but also part of the solution to the sustainability crisis that the world is facing. Companies can play an all-important role in changing current unsustainable practices through innovative and sustainable products, services, and business models. In this module, we will briefly introduce you to some central problems related to our current ways of running businesses. We will introduce you to the concept of business models and discuss how a sustainable business model is different from what we might think of as a conventional or linear business model. Finally, you will also get to meet the CEO and CMO of the B-Corp Too Good To Go, who will share their experiences setting up a company with a mission of fighting food waste.
Name: Sustainable Business Model Innovation
Description:Building on the concept of sustainable business models introduced in Module 1, we will explore what innovation is and its benefits in this module. If we are to change towards more sustainable organisational practices, it is paramount that we innovate on products and services and the way we run businesses. You will learn about sustainable business model innovation, key principles of sustainable business model innovation, market evolution and the role of consumers, and various tools to develop sustainable business models. We will exemplify the various aspects of sustainable business model innovation through a number of industry and business examples, such as Mobility, Fairphone, and Interface, while discussing their approaches to sustainability. We will also introduce you to the Danish print company KLS Pure Print. You will learn about KLS Pure Print’s journey from an old-school, traditional print business to becoming a front-runner in sustainable printing. Because of this shift, the company is still in business. Finally, we will also take a closer look at social innovation with Professor David Murillo from ESADE through a careful analysis of the UK-based Behavioral Insights Team (BIT).
Name:Circular Business Models
Description:In this module, Lars Jacob and Svening will take us on a deep dive into the concept of the circular economy. Through a number of examples from various industries, they will discuss the main differences between linear and circular economies, and they will explore some key characteristics of circular business models. Starting with a circular economy, they will introduce concepts such as the access and collaborative economy, the all-important role of collaboration and partnerships for sustainable futures, as well as different levels of “recycling.” In this module, you will also have the chance to meet some of the brave front-runners of circular business models, like the Dutch jeans brand MUD Jeans, the French online marketplace for carpooling BlaBlaCar, and the Danish children’s clothing library Vigga.
Name:Sustainability in Practice
Description:In this module, we will further explore concepts introduced in this course’s previous modules. Our main focus will be on how companies work with sustainability in practice and what challenges and opportunities they face in doing so. First, Professor Esben Rahbek Gjerdrum Pedersen will introduce the concept of strategic planning and implementation and the relationship between a strategy and a business model. We will then continue by exploring how companies work with value propositions, customer interfaces, supply chains, and financial models in reality. Finally, we will look into sustainable communication and marketing and what role they play in transforming companies towards sustainability.
Name:Different Types of Sustainable Business Models
Description:In this module, we will investigate and discuss the business models of three companies, namely the sports brand PUMA, the water company Aarhus Vand, and the dairy company Thise. Representatives from each company will share with us their company strategies, ideas, struggles, and rewards from investing in sustainable business model innovation. Following each case video, we will discuss their approaches to sustainable business model innovation, drawing on the concepts and ideas introduced in earlier modules while also encouraging you to ask critical questions about the pros and cons of the chosen approaches.
Name:Sustainable Business Models Ecosystems
Description:In this last module, we will move the discussion of sustainable business model innovation from individual businesses to ecosystems. As seen in previous modules, some challenges that businesses face in their sustainability work are systemic and therefore also very hard for an individual company to solve. We see an urgent need for entire ecosystems to change to also allow individual companies to transform their business models. In the last couple of decades, we have seen an increasing number of attempts at creating systemic change towards sustainability. Often, these attempts take the form of movements, guided by a form of a manifesto. The United Nations Sustainable Development Goals (SDGs) are one such example of a manifesto trying to facilitate system change. As we will see in this module, all of these movements for systemic change have collaboration or partnerships for sustainability at their heart. You will meet representatives from three movements, all aiming to create more sustainable alternative ecosystems. First, you will meet representatives from the B Corp Movement who will share with us how it approaches a sustainable business model and system innovation. Second, you will meet Claus Meyer, who is one of the founders of the New Nordic Cuisine (NNC). The NNC continues to have a great impact on the Nordic food culture, arguably also beyond the Nordic countries, towards more local and sustainable value chains and healthy diets. Third, we will also discuss the all-important role of sustainable investment in transforming our societies towards sustainability. Finally, we will have a critical discussion with Professor Esben Rahbek Gjerdrum Pedersen on the challenges and opportunities companies face when investing in sustainable business model innovation, both at a company and system level. In creating this course, we have had the honor of meeting incredible people working hard to transform how we do business. We have learned so much on this journey, and we hope you have, too—not least in this last module, where we take a closer look at much-needed systemic change.
Name:Course assessment
Description:In this final assignment, you must take the skills you have learned to use in a case study and business model analysis of a company of your choice. This may be a brand, a manufacturer, a service provider, or another organisation that you find relevant and interesting to investigate.
We can no longer ignore humans’ negative impact on the planet. While some parts of the world still can close their eyes to shared and global sustainability challenges, the negative consequences of human activity in other parts of the world have increasingly detrimental effects on the planet and people’s lives. For example, in recent years, global warming is leading to heavy rainfall at unusual times of the year. As a result, in India, some farmers have lost their entire cotton harvest. We also b
