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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-model-canvas
课程评论：没有评论
课程名称：商业模式画布：企业家和创新者的工具（项目导向课程） 课程概述： 在这门项目导向课程中，您将使用商业模式画布这一创新工具来应对个人或企业的挑战或机遇。您将学习识别并传达商业模式的九个关键要素：客户细分、价值主张、渠道、客户关系、关键资源、关键活动、关键合作伙伴、收入来源和成本结构。 完成项目后，您将得到一个完善的商业模式画布，概述一个新产品或服务的商业案例，以解决您所选择的挑战或机遇。您将以一页文档和一个10分钟的视频演示来展示您的案例。 入门要求： 本课程适合任何希望理解创新最佳实践和公司内部创业技能的人士，这些技能对于主导创新项目、团队和策略至关重要。各行业的入门级及高级专业人员，包括教育、医疗、商业和非营利组织，都将从课程材料和项目经验中受益。唯一的前提条件是对理解创新最佳实践和掌握将新想法转变为盈利现实所需技能的强烈渴望。 为完成项目，您需要访问商业模式画布，可以通过Kauffman基金会或Strategyzer.com获取，或者通过Strategyzer AG提供的知识共享许可下载。 项目导向课程介绍： Coursera的项目导向课程旨在帮助您完成一个与个人相关的现实项目，并在教师和志同道合的学习者社区的指导下获得建议。通过在学习过程中积极应用新概念，您将更高效地掌握课程内容，并在生活和事业中利用获得的技能进行积极改变。完成课程后，您将拥有一个值得骄傲的项目，并可以分享给他人。 课程大纲： 1. 商业模式画布：为企业家和创新者提供的工具 2. 客户细分：选择能从新想法中受益的客户群体 3. 价值主张：解决客户问题或满足客户需求的基础 4. 渠道与客户关系：与客户沟通并达到其需求的方式 5. 收入来源与关键资源：商业模式的心脏与重要资产 6. 关键活动与关键合作伙伴：实现价值主张的活动及合作 7. 成本结构：为客户细分提供价值主张所需的成本 8. 展示商业模式：有效呈现您的商业模式故事的技巧 通过本课程，您将深入了解每个构建要素，为您的创新思考和项目实践打下坚实基础。
Name:The Business Model Canvas: A Tool for Entrepreneurs and Innovators
Description:Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model.
Name:The Customer Segments
Description:Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!
Name:The Value Propositions
Description:According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes."
Name:Channels and Customer Relationships
Description:Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty.
Name:Revenue Streams and Key Resources
Description:According to the authors of the Business Model Generation; "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams--transactional and recurring. Key resources represent the most important assets required to make a business model work. The resources fall into several categories including physical, intellectual, human, and financial.
Name:Key Activities and Key Partnerships
Description:The key activities are what an entrepreneur or intrapreneur needs in order to create and offer a value proposition, reach markets, build and maintain customer relationships and generate revenues. Strategic partnerships have become a cornerstone of most business models. Entrepreneurs typically need the help of partners to create and deliver the value propositions. Innovation especially is a team sport.
Name:The Cost Structure
Description:The final building block focuses on what costs will be incurred as we create and deliver the value propositions to the customer segments. The most common categories of cost are cost-driven and value-driven. Costs can also be described as fixed costs and variable costs. Costs typically should be minimized in every business model but low cost structures are more important to some business models than to others. Think how Wal-Mart's business model is different from that of a luxury hotel.
Name:Presenting the Business Model
Description:Now that your business model canvas is complete, it's time to tell your business model story to others. Successful entrepreneurs and innovators are masters at pitching their ideas and business models to stakeholders. The animated video titled "Telling Your Story" gives excellent advice on how to present your business model canvas.
What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.
