|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-model
课程评论：没有评论
课程名称：商业模式创新 课程概述：创新不仅限于技术、产品和流程。新的竞争环境需要一种更全面和战略性的视角，基于商业模式的概念。该课程提供了一种创新框架——Odyssey 3.14方法，帮助您创造或重塑商业模式。 这一创新方法由Laurence Lehmann-Ortega和Hélène Musikas开发，对于创业者、商业单位经理和内部创业者而言，都是一套极具价值的方法论。该方法提供了一个实用且高效的框架和工具，以有条理的方式创造、创新或重塑商业模式。 课程内容包括对商业模式三个支柱的深入分析： - 价值主张（我们的客户是谁，我们提供什么？） - 价值架构（我们如何组织以按时交付价值主张给客户） - 利润方程（前两个支柱之间的对齐如何产生利润） 然后，课程将探索14个方向，以发明或重塑商业模式。这些方向包括“降低客户总体成本”、“修改收入流”、“引入第三方”、“消除价值链中的一环”和“探索新资源”。通过对经典案例（如宜家、Tetra Pack、格莱珉银行）和近代案例（如Airbnb、Zopa、Drive Now）的众多示例，激发您的创造力，严谨探索所有可能的创新路径，让创新成为一种冒险之旅，也因此得名“Odyssey”！ Odyssey 3.14是经过15年研究、咨询和教学成果的结晶，分析了150多家成功创新或重塑商业模式的企业，为您开发新的创新商业模式提供启示。 该课程是HEC管理学院MSIE项目的一部分。如果您对此课程感兴趣，欢迎查阅该项目的其他课程。 课程大纲： 1. 模块1：商业模式创新介绍 - 了解商业模式及其与公司战略的关系，介绍不同的商业模式及框架。 2. 模块2：商业模式的三个组成部分 - 深入探讨Odyssey 3.14方法，分析价值主张、价值架构和利润方程。 3. 模块3：价值主张的7个方向 - 探索与价值主张相关的7个创新方向，包括修改收入流、关注非客户、引入第三方等。 4. 模块4：价值架构的7个方向 - 研究与价值架构相关的7个方向，包括消除或添加价值链中的一步、在众筹中寻找新资源等。 5. 模块5：应用Odyssey 3.14方法 - 通过应用Odyssey 3.14框架，构思一个新的创新商业模式，并进行展示。
Part: 1
Title:MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION
Description:Welcome to the business model innovation journey! The aim of this introductory module is to familiarize you with innovation and business models and how they relate to the strategy of your company. We will focus on different business models and business model frameworks. This module will also give you an overview of the course and of your assignments.
Part: 2
Title:MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL
Description:In this module, we will dive deeper into the Odyssey 3.14 approach and framework, by exploring in detail the 3 components of the business model. 1) The value proposition, which defines your offer and how it is perceived by customers 2) The value architecture, which defines the way your company is organized to deliver your offer 3) The profit equation, which enables you to measure the efficiency of your business model and the relation between the value proposition and value architecture. Thinking deeply about these 3 components and seeing them through new lenses will help you find innovative solutions to create a more effective business model.
Part: 3
Title: MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION
Description:This module explores the 7 directions on the value proposition side of the business model. These are the first 7 directions in the Odyssey 3.14 framework. They include: 1) Modifying the revenue stream, that is, how charging a customer can radically change the value proposition, 2) Looking at non-customers, since this group offers many growth opportunities 3) Introducing a third party, which explains the power of platform business models. Each direction will be illustrated by real life examples.
Part: 4
Title:MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE
Description:This module explores the 7 directions on the value architecture side of the business model. These are the last 7 directions in the Odyssey 3.14 framework. They include: 1) Eliminating or adding a step in the value chain, that can for example lead to a circular economy, 2) Finding new resources in the crowd, which explains how to leverage the billion individuals connected to the internet, 3) Leveraging resources and competencies, which demonstrates how an alternative way of looking at existing resources and competencies can radically modify the business model. Each direction will be illustrated by real life examples.
Part: 5
Title:MODULE 5: IT'S YOUR TURN TO APPLY THE ODYSSEY 3.14 APPROACH!
Description:During this module, you will have to imagine a new, innovative business model by applying the Odyssey 3.14 framework. Creativity is key, both in coming up with the new business model and in your presentation to your peer participants!
Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program.
