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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-english-capstone
课程评论：没有评论
课程名称：商务英语：顶石项目 课程概述：顶石项目将为您提供展示您在本专业学习目标方面能力的机会。在此项目中，您将利用正式的书面方法以及更随意的视觉和音频交流方法，展示您在不同商业环境中使用适当语言的能力。本课程的目标是使您能够使用适合商业的技能和语言，撰写和呈现一个计划。 课程学习目标： - 使用适当的词汇撰写一个迷你商业计划 - 通过组织良好且引人入胜的演示，口头传达商业计划 课程大纲： - 第1周：顶石项目介绍 - 在第1周，我们将回顾过去商务英语课程的一些内容，并介绍完成顶石项目所需的工作。 - 第2周：描述公司及产品或服务 - 在第2周，您将回顾如何描述产品或服务，如何在社交网络中自我介绍，并完成一项同行评审作业。 - 第3周：商业计划 - 在第3周，我们将回顾商业计划，并向您介绍迷你商业计划的概念，以便为最终项目做准备。 - 第4周：营销创意 - 在第4周，您将学习营销创意和财务词汇，并回顾有关制作演示的讲座。 - 第5周：说服力 - 在第5周，我们将回顾关于说服力的讲座，您将完成您的迷你商业计划的初稿。 - 第6周：简短推介与粗略演示 - 在第6周，您将学习制作简短推介和演示的基本知识，并在查看示例后进行第一次练习推介。您还将有机会回顾以往关于演示的讲座。 - 第7周：最终迷你商业计划和演示 - 在顶石项目的最后一周，您将完善最终的迷你商业计划和演示，并在获得证书之前与同事进行评审和互评。
Name:Week 1: Introduction to Capstone Project
Description:In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
Name:Week 2: Describing Company and Product or Service
Description:In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.
Name:Week 3: Business Plans
Description:In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.
Name:Week 4: Marketing Ideas
Description:In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.
Name:Week 5: Being Persuasive
Description:In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan.
Name:Week 6: Short Pitch and Rough Presentation
Description:In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.
Name:Week 7: Final Mini Business Plan and Presentation
Description:In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation
