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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-english
课程评论：没有评论
课程名称：商务英语：基础 课程概述：本课程旨在通过提升您的商务英语语言技能，帮助您发展词汇和阅读能力，理解语气、风格以及沟通方法。我们还将探讨如何利用这些语言技能增强受众分析、商业案例分析和基本的商务沟通策略。课程中所学的技能在完成此次专项课程的口语、写作和跨文化沟通课程时将经常被提及且是必需的。 完成本课程后，您将能够： - 用商务英语描述事物和事件 - 在商务英语环境中提出请求 - 在商务英语环境中支持论点 - 根据商务英语的语境使用适当的语气和风格 - 进行受众分析 - 将受众与沟通的目的和媒介相匹配 - 分析和总结商业数据 课程大纲： 1. 欢迎模块 - 第一周将介绍本专项课程的目标和结构。 2. 沟通基础 - 第二周将介绍一般商务场合中使用的基本沟通和语言技能，以及商业沟通中常用的词汇和语言技能。 3. 文体与风格 - 第三周将介绍在一般商务场合中使用的不同口头和书面情况的英语风格，以及与商业沟通相关的词汇和语言技能。 4. 受众与目的 - 第四周将介绍在一般商务场合中识别口头和书面文件的目的和受众的方法，以及这些如何影响语言的使用。 5. 商业案例分析 - 第五周将介绍分析商业案例的方法和批判性阅读策略，以及与商业沟通相关的词汇和语言技能。 6. 结束模块 - 第六周将总结课程内容，并要求完成期末考试和课程后的调查问卷。
Part: 1
Title:Welcome module
Description:Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
Part: 2
Title:Communication basics
Description:Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic communication and language skills you will use in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
Part: 3
Title:Genres and styles
Description:Welcome to Week 3! This week we will cover Module 3 where we will introduce you to common styles of English you will use for different spoken and written situations in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
Part: 4
Title:Audience and purpose
Description:Welcome to Week 4! This week we will cover Module 4 where we will introduce you to ways of identifying the purpose and audience for spoken and written documents in general business situations and how this can affect language use. You will also be introduced to vocabulary and language skills common to business communications.
Part: 5
Title:Analyzing business cases
Description:Welcome to Week 5! This week we will cover Module 5 where we will introduce you to ways of analyzing business cases and strategies for critical reading. You will also be introduced to vocabulary and language skills common to business communications.
Part: 6
Title:Concluding module
Description:Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: - describe things and events in the context of Business English - make requests in the context of Business English - support arguments in the context of Business English - use appropriate tone and style according to the context of Business English - conduct an audience analysis - match audience with the purpose and medium of communication - analyse and summarise business data
