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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-case-sustainability
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课程名称：更多关于变革与可持续性 课程概述：这是MOOC专业课程“成为可持续商业变革推动者”的第二堂课。在这堂课中，您将学习更多的变革推动者技能，并聆听那些在其组织中实施变革的人的经验分享。此外，您还将深入了解绿色设计和可持续性报告的相关内容。课程中的技能将帮助您改善公司产品和服务，或协助公司发布首份或改进后的可持续性报告。 课程大纲： 1. **实施变革：基础知识** 描述：在组织中引入变革并非易事。看似“显而易见”的举措可能会遭遇阻力，而更复杂的变革需要谨慎规划。成功推动变革的关键在于理解和利用约束与赋能个体选择的组织力量。本模块将教您如何识别推动变革的力量以及维护现状的因素，帮助您预测反对意见并识别潜在盟友。 2. **实施变革：实际考虑** 描述：组织的行动往往并不合理，因为不同部门负责人各有职责。推动变革的过程涉及政治因素，您需要获得未直接受到变革影响的人员支持，并避免与那些认为自己项目更紧急的人的正面冲突。在此模块中，您将探讨变革引入的政治层面及应对策略，以及如何理解和利用政治环境来获取必要的支持。 3. **绿色设计** 描述：本模块介绍绿色设计（设计环保）基本理念。产品或建筑的设计阶段通常只占整个预算的一小部分，但影响深远。设计的正确性对实现可持续性至关重要。设计完成后，需要有效传达给消费者，标签是其中一种方式。但同时也需警惕“绿洗”现象。本模块将介绍生命周期评估（LCA）这一强有力的工具，帮助识别产品主要影响来源，以便重新设计。 4. **可持续性报告** 描述：可持续性报告或企业社会责任（CSR）报告在中大型公司中变得越来越普及。网络报告成本低廉，是公司未发布报告时的良好起点。此模块讨论进行CSR报告的理由、使报告对利益相关者可信的要素，并介绍一些报告标准，如全球报告倡议（GRI）、碳披露项目（CDP）、可持续会计标准委员会（SASB）。同时，您将了解报告的结构及专家关注的要点。 5. **可持续性的案例 - 从实践者的访谈** 描述：深入了解可持续性实践者的经验与见解。 6. **同行评估 - 选择可持续性指标** 描述：这个评估将帮助您练习识别公司的关键可持续性表现指标（KSPIs）。作业要求您从四个行业中选择一个，思考并识别3到5个关键指标，然后与SASB专家编制的列表进行比较，以提升您识别KSPIs的能力。
Name:Implementing Change: The basics
Description:Introducing change in a organization is not simple. Initiatives you think are 'no brainers' can face opposition and more complex change requires careful planning. Your success in initiating change depends on your ability to understand and leverage the organizational forces that constrain and empower individual discretion. In this module you will learn that initiating change requires both leadership and effective management. You will learn how to identify the forces at work in the organization that can be tapped to drive change and the forces that maintain the status quo, restraining change to the new state. Finally, you will identify the ways that the roles people hold in organizations constrain their behavior in predictable ways...that you can use to anticipate opposition and identify potential allies.
Name:Implementing Change: Practical Considerations
Description:Organizations often don't act rationally, at least not from your position in the firm. That's because people in different parts of the organization are responsible for different things...and whose initiatives get implemented is a political process that requires you to gain support from people who are not directly affected by the change and avoid active opposition by people who have other projects and ideas that they think are more important than what you want to propose. In this module you will examine the political side of introducing change and examine the choices you have when introducing change. And, you will learn two tools for understanding, and leveraging, the political 'lay of the land' to gain the support needed to have your maintainability initiatives accepted where you work or live.
Name:Green Design
Description:IntroductionThis module introduces the key ideas of green design or design for the environment (DfE). The design phase of a product or building usually only absorbs a small fraction of the entire budget, but determines the product's or building's impact for years to come. Therefore, getting design right is crucial to achieving sustainability. Once your company has designed and developed a good product you need to convey that to consumers. We talk about labeling as one means of doing this. We also discuss problems with 'greenwashing' or over-stating a product's green attributes. In this module we introduce Life-Cycle Assessment (sometimes Life-Cycle Analysis or LCA). This is a powerful tool for identifying where a product's major impact comes from, which allows the company to redesign targeting those high impact areas. Next week we practice doing an LCA.
Name:Sustainability Reporting
Description:Sustainability reporting or CSR (Corporate Social Responsibility) reporting is becoming commonplace among medium and large companies. Web-based reporting is fairly inexpensive and a good way to begin reporting, if your company doesn't already issue or post some type of report. This module discusses four reasons for doing CSR reporting, what makes a report credible to stakeholders, and mentions some of the reporting standards that your should consider using.The standards I discuss are GRI (Global Reporting Initiative), which is an overall template, CDP (formerly the Carbon Disclosure Project) that specifically address carbon and water reporting, and SASB (Sustainability Accounting Standards Board), which identifies the key performance indicators (KPIs) for different industries. The three standards are not mutually exclusive, but fit together.The second video gives an overview of how reports are generally structured and describes what two experts look for when they read sustainability reports. Knowing what experts see as strengths and weaknesses will help you develop a better report. There are two short videos from GRI that gives an overview of its reporting framework. Roger Stace jobs us and gives his perspective on CSR reporting. There is a discussion of the quality of some CSR reports that are posted as READINGS. The reports we will discuss are VW, Carnival Cruises and H&M, the fast fashion clothing company.
Name:Examples of Sustainability - Interviews with practitioners
Description:
Name:Peer Assessment - Choosing Sustainability Indicators
Description:This assessment will help you practice identifying the key sustainability performance indicators (KSPIs) for your company. The assignment asks you to choose a business sector from a list of four sectors, think about the sector and identify 3 to 5 key indicators, then compare your list to the list compiled by the experts at SASB (Sustainable Accounting Standards Board). We hope this hones your skills in identifying KSPIs for you company.
This is Class 2 of the MOOC Specialization, Become a Sustainable Business Change Agent. In this class you will learn more change agent skills and hear from people who have made changes in their organizations. You will also learn more about green design and sustainability reporting. The skills from this class will help improve products and services in your company or help the company issue its first, or an improved sustainability report.
