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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business-case-analysis
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课程名称：商业案例分析 课程概述：此项目是您在非母语商业英语专业学习的巅峰之作，旨在将您所获得的书面和口头技能应用于真实的商业情境中。您可以选择由香港科技大学提供的商业案例，或使用自己工作经验中的例子，完成以下任务： (1) 准备一份在线视频演示（约半小时），对案例进行分析并提出建议； (2) 准备与演示相符的商业推荐报告（约2000字），报告应包括执行摘要、案例分析和建议。 课程大纲： 第1周 初步案例分析：回顾相关材料，完成一份1页的案例分析，学习内容规划和结构的资源，帮助您改善语言和语法。 第2周 撰写非正式的情境分析：学习完成1页的情境分析，资源将重点关注解释和描述的技巧，提升语言能力。 第3周 创建初稿执行摘要：制作推荐报告的2页执行摘要，学习执行摘要的语言和组织方法，以改善语法和结构。 第4周 推销您的想法：预备推销创意或建议的内容和结构，强化演讲能力和语言表达。 第5周 呈现问题或情境分析：学习如何进行听众分析及组织演示，重点介绍数据展示和有效视觉设计的知识，提升演示能力。 第6周 呈现建议与理由：学习如何就案例问题提供建议和理由，理解跨文化沟通的概念和应用，为演示选择适当语言。 第7周 顶石项目：综合运用所学知识，完成正式的项目展示和报告。 通过本课程，您将能够有效地分析商业案例并提出实用的解决方案，同时提升您的商业英语能力。
Part: 1
Title:Week 1 Initial case analysis
Description:Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
Part: 2
Title:Week 2 Writing an informal situational analysis
Description:Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
Part: 3
Title:Week 3 Creating a draft executive summary
Description:Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
Part: 4
Title:Pitching your idea
Description:Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
Part: 5
Title:Week 5 - Presenting a problem or situational analysis
Description:Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
Part: 6
Title:Week 6 - Presenting recommendations and justifications
Description:Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
Part: 7
Title:Week 7 - Capstone project
Description:
The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
