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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/business
课程评论：没有评论
课程名称：商业与创业英语 概述：欢迎参加由宾夕法尼亚大学创建并由美国国务院教育与文化事务局英语语言项目资助的《商业与创业英语》课程。您可以通过点击“立即注册”，选择“完整课程。不需要证书”来免费注册此课程。 本课程专为希望了解全球商业经济的非母语英语学习者设计。在此课程中，您将学习成功进入国际职场所需的主题和语言。您将通过真实的阅读材料和视频讲座探索商业英语，学习商业词汇、概念和问题。第一单元将通过研究创业的思想、产品和机会来介绍创业精神。第二单元将介绍市场调研的基础知识，包括如何识别机会。接下来的单元将集中于商业计划的重要性，并让您有机会练习撰写商业计划。在课程的最后一个单元中，我们将介绍融资的基本知识，并帮助您根据商业计划制作有说服力的演示（推介）。 除非另有说明，否则所有课程材料均可根据创意共享4.0署名许可进行重用、改编和免费分发。 附加阅读材料由Newsela提供，该平台发布适合每位英语学习者水平的每日新闻文章。 课程大纲： 1. 单元1：成为创业者 描述：本单元介绍课程目标及其运作方式，并讨论与创业相关的基本概念和词汇。 2. 单元2：识别机会 描述：这一单元将涵盖如何进行市场调研，以确定新产品在市场中是否提供机会，重点是调查和问题。 3. 单元3：创建商业计划（第一部分） 描述：单元3的第一部分将回顾撰写商业计划的重要性，并专注于计划的前两部分：运营和营销。 4. 单元3：创建商业计划（第二部分） 描述：单元3的第二部分将学习商业计划中的财务部分，以及如何创建自己的简洁商业计划。 5. 单元4：吸引投资者和获取资金支持 描述：在此单元中，我们将讨论启动业务所需资金的不同获取方式。最后，您将制作一个“推介”以呈现您的商业思路。
Name:Unit 1: Becoming an Entrepreneur
Description:In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
Name:Unit 2: Identifying an Opportunity
Description:This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
Name:Unit 3: Creating a Business Plan (Part 1)
Description:This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
Name:Unit 3: Creating a Business Plan (Part 2)
Description:In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
Name:Unit 4: Attracting Investors and Obtaining Financial Support
Description:In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.
