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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/building-your-artistic-brand
课程评论：没有评论
课程名称：建立你的艺术品牌 概述：在当今这个音乐内容无处不在的世界中，发展独特的艺术品牌对于任何音乐家的职业成功至关重要。无论你是一位新兴的职业音乐家，还是希望提升自己的资深专业人士，你都将学习到如何将基本的市场营销原则应用于表演艺术。这些原则包括使用视觉和设计元素来定义你的艺术身份，通过多种媒体和渠道进行有效营销的策略，以及为你的职业品牌开发社交媒体策略。 课程大纲： 第一部分：定义你的品牌 描述：在本模块中，你将学习艺术品牌的关键组成部分，并确定如何利用这些要素来传达你的使命声明。 第二部分：你的市场是谁？ 描述：在本模块中，你将学习如何确定市场的特征，并如何最好地满足他们的需求。 第三部分：营销渠道和策略 描述：在本模块中，你将学习如何通过多种虚拟和实体渠道确定最佳方式以接触和吸引你的目标市场。 第四部分：管理你的在线存在 描述：在本模块中，你将学习如何通过电子邮件、电子新闻简报、社交媒体及其他在线渠道，以综合和整体的方式来建立和管理你的在线存在。
Part: 1
Title:Defining Your Brand
Description:In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from Course 1.
Part: 2
Title:Who is Your Market?
Description:In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
Part: 3
Title:Marketing Channels and Strategies
Description:In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
Part: 4
Title:Managing Your Online Presence
Description:In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
