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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/brand-new-brand
课程评论：没有评论
课程名称：全新品牌（Brand New Brand） 课程概述：该课程是平面设计专业的总结，您将有机会将所学知识和技能融入一个单一项目：为您虚构的公司制定一个品牌发展指南。课程将引导您完成整个设计过程，从构思到创作再到展示。通过该指南，您将为一个想象中的初创公司创造并赋予视觉身份，并将该视觉身份应用于多种形式。您还将开发一个标志和配套的图形调色板，以直观地表示您的公司，并将该设计应用于多个不同的场合，以实际观察其效果。 注意：只有在专业的四门前置课程中获得证书的学习者才能参加此顶点课程。 课程大纲： 1. 课程概述：介绍课程的整体结构和目标。 2. 概念生成：发明您的客户：选择您的初创公司工作领域，撰写公司的虚构历史，定义公司的理想目标和哲学，头脑风暴公司名称创意。 3. 可视化：打造您的品牌：进行视觉调研，为初创公司的身份创建数字“情绪板”，展示公司的视觉风格和方向。 4. 标志设计：品牌您的品牌：学习如何为您的公司创建标志，重点关注类型形式的细化。 5. 色彩调色板：扩展您的品牌：创建一系列品牌要素，包括色彩调色板、视觉标识、辅助字体、图像/形态以及一个秘密元素。 6. 应用：应用您的品牌：利用扩展的调色板创建一组设计作品，展示您虚构初创公司的身份。 7. 出版：展示您的品牌：重构和完善您的身份元素，完成和完善品牌发展指南的设计，并提交最终作品。在这一周，我们将总结并评审同伴的作品。
Name:Course Overview
Description:
Name:Ideation: Invent Your Client
Description:In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
Name:Visualization: Make Your Fake
Description:In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
Name:Logotype: Brand Your Brand
Description:In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
Name:Palette: Expand Your Brand
Description:In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
Name:Application: Apply Your Brand
Description:In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
Name:Publication: Display Your Brand
Description:In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
