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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/brand-management-strategies-for-a-strong-brand
课程评论：没有评论
课程名称：品牌管理：构建与维持强大品牌 课程概述：在不断变化的商业环境中，品牌比以往任何时候都更具重要性。随着消费者变得愈加挑剔，以及社会价值观的不断演变，了解品牌的多重角色对实现有意义的市场影响至关重要。 本课程将挑战您将品牌视为仅仅是商业成功的资产，而是探索品牌如何与人类体验产生共鸣，影响消费者选择，并塑造社会规范和文化叙事。通过引人入胜的故事讲述培养情感连接，以及推动积极的社会变革，您将揭示品牌作为经济增长和负责任公民身份催化剂的潜力。
Name:Brand Management: Building and Sustaining a Strong Brand
Description:This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.
In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping socia
