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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/bmi-sustainable-landscape-restoration
课程评论：没有评论
课程名称：可持续景观恢复的商业模式创新 课程概述：土地退化是全球普遍存在的问题，对环境和社会产生了严重影响。人类活动加剧的土地退化正在削弱四分之二的人类福祉，推动物种灭绝并加剧气候变化。然而，恢复景观的潜力巨大：大约有20亿公顷的土地（约为中国的两倍）可以得到恢复。本在线课程将关注商业模式创新在大规模景观恢复中的潜力。通过合作的方式，我们弥合生态学与经济学之间的鸿沟。学习者将设计自己的创新商业模式，以实现四种回报：自然资本回报、社会资本回报、灵感回报和财务资本回报。课程通过西班牙、冰岛和葡萄牙的三个实际案例，带领学习者从构思阶段走向成功实施。 课程安排涵盖8周的内容： 1. 愿景形成 2. 系统分析 3. 利益相关者分析 4. 机会分析 5. 商业模式设计 6. 解决方案验证 7. 评估与监测 8. 反思与迭代 该 MOOC 为参与联合国生态系统恢复十年计划提供了重要机会，旨在防止、停止和逆转每个大陆和海洋生态系统的退化。您的参与比以往任何时候都更为重要！ 该课程以“可持续景观恢复的商业方法”MOOC 为基础，但也可以作为独立课程。这一首个 MOOC 提供了从自然科学、经济和管理角度对景观退化和恢复的全面知识。 本课程由 ENABLE 联合体设计，成员包括：鹿特丹伊拉斯mus大学、Commonland、联合国大学土地恢复培训项目、西班牙国家研究委员会（CSIC-CEBAS）和诺瓦商学院。ENABLE 得到了欧盟 Erasmus+ 计划的共同资助。
Name:Vision Formulation
Description:Welcome to this 8-week course on ‘Business model innovation for sustainable landscape restoration’! Your teachers will introduce you to the process of business model innovation, the concept of landscape restoration and to 3 real-life cases of landscape restoration projects. For each step of the innovation process, we zoom in on those landscapes to show you how the theory looks in practice. By doing this, you will apply the “4 returns” thinking (returns of inspiration, natural capital, social capital and financial capital). Week 1 introduces you to the problem of landscape degradation and the process of landscape restoration. You will also learn about the role of business models in landscape restoration and how important visions are for sustainable business model innovation. We will introduce you to our 3 practical example cases of landscape restoration. Each of these cases has encountered different problems related to landscape degradation and formulated innovative solutions by using the approach set out in this MOOC: the power of sustainable business models to successfully restore natural environments. You will choose a land degradation challenge and formulate a vision and key question.
Name:Systems Analysis
Description:Week 2 is all about systems thinking and systems analysis. In our practical example cases you will see how diversified crop systems can help in Spain, and how birch woodlands can improve the resilience of the system in Iceland. You will learn how to conduct a systems analysis for your chosen landscape degradation challenge by identifying boundaries and key factors, creating a system map, constructing a central narrative and determining points of intervention.
Name:Stakeholder Analysis
Description:In this week you will learn what stakeholders are and why they are important. You will see the application of the main concepts in two of our landscape examples. At the end of week 3 you can conduct your own stakeholder analysis of your chosen landscape degradation challenge.
Name:Co-Creation and Opportunity Analysis
Description:In week 4 we enter the second phase of the sustainable business model innovation process: designing. In this phase we move from forming an understanding of the problem and what means we have available, to generating ideas for new business model solutions. Now you will actually start working with your stakeholders to analyse opportunities for value creation based on common goals and commitment. In week 4, the focus is on co-innovation networks and captured and destroyed value. You are going to build your co-innovation network, validate your current understandings, identify opportunities to add value and generate first business model ideas.
Name:Business Model Design
Description:In week 5 you will learn about business models and the triple-layered business model canvas. You will also see the triple-layered business model canvas applied to all of our three cases. You reach the point now where you will select a business idea and complete your own triple layered business model canvas.
Name: Solution Validation
Description:Week 6 is about assumptions and methods and how to validate them. You will see what methods the practical example cases in Spain and Portugal used. This week then allows you to start testing your own business idea on a small scale. You will identify your own key assumptions, design the testing of those assumptions and actually test them. At the end you will iterate or pivot your business model.
Name:Assessment and Monitoring
Description:In week 7 we enter the third phase of the sustainable business model innovation process - implementing. In this phase your business model moves from being a design concept to an implemented practice that is helping to restore landscapes. We will consider how we will manage the finances, understand if we our business model is delivering its intended value, and forecast potential outcomes. We will also reflect on our constructed business models to consider how they could be scaled-up or scaled-out, and what next actions we need to take to make them a reality. You will learn about assessment and monitoring tools such as financial analysis, 4 Return Model (20 years outcomes & value creation in 3 zones), key performance indicators and scenario analysis. The cases in Portugal and Iceland serve as examples of how these can be implemented. You will make a financial analysis of your business model, set specific KPIs to measure the success of your business model for four returns in 20 years, evaluate how you can involve the stakeholders that are impacted through the 4 returns and do a Scenario Analysis.
Name:Reflection and Iteration
Description:In this last week you will learn about key leadership principles, our Community of Practice and the nexus challenge of the SDGs. You will read about the application of concepts in practice in all of our landscapes. You will review your exercises of the past weeks, reflect about what you learned and forecast your next actions. If you want you can also connect to a global community of practitioners.
Land degradation is a widespread problem across the globe with serious consequences for the environment and all of society. Worsening land degradation caused by human activities is undermining the well-being of two-fifths of humanity, driving species extinctions and intensifying climate change. But there’s a huge potential for restoring landscapes: around two billion hectares of land, about two times the size of China, can be restored. In this MOOC we focus on the potential of business model innovation for the challenge of large-scale landscape restoration. We take a partnership approach and make a bridge between ecology and economy. Learners get to design their own innovative business model for landscape restoration with 4 returns: return of natural capital, return of social capital, return of inspiration and return of financial capital. You move from ideation towards successful implementation. Each step is illustrated with three real-life cases of landscape restoration in Spain, Iceland and Portugal. We highlight the following elements over a period of 8 weeks: 1. Vision Formulation 2. Systems Analysis 3. Stakeholder Analysis 4. Opportunity Analysis 5. Business Model Design 6. Solution Validation 7. Assessment & Monitoring 8. Reflection & Iteration This MOOC provides you with a meaningful opportunity to start contributing to the UN Decade on Ecosystem Restoration (https://www.decadeonrestoration.org/ ), which aims to prevent, halt and reverse the degradation of ecosystems on every continent and in every ocean. Your participation is more relevant now than ever! This MOOC builds on the MOOC "A Business Approach to Sustainable Landscape Restoration" but can also be followed as a stand-alone. In the first MOOC you get comprehensive knowledge of landscape degradation and landscape restoration from both the perspective of natural science and from an economics and management perspective. (https://www.coursera.org/learn/landscape-restoration-sustainable-development/home/welcome ) These MOOCs are designed by ENABLE, a consortium of: Erasmus University Rotterdam, Commonland, United Nations University Land Restoration Training Programme, Spanish National Research Council (CSIC-CEBAS), and Nova School of Business & Economics. ENABLE was co-funded by the Erasmus+-programme of the European Union.
