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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/blockchain-strategic-action-plan
课程评论：没有评论
课程名称：金融服务中的区块链：战略行动计划 课程概述： 在这门专业化的第四门也是最后一门课程中，您将把学习的知识综合成一份战略行动计划。本课程的目标有两个：首先，您将识别出金融服务行业内一个可以通过区块链技术解决的具体需求或问题；其次，您将探讨针对该问题的可能解决方案，并制定如何实施这些解决方案的战略计划。您将在每周完成不同的项目里程碑，并将接触到多种工具来组织您的发现。整个过程中，您将听到来自实际区块链生态系统中具备实践经验的专家的分享。此外，参加本课程还将使您获得访问我们区块链案例共享平台的权限，该平台集合了多个行业的区块链应用和用例。通过本课程，您将获得一份经过同行评审的综合战略行动计划，可用于向您的组织或潜在投资者展示您的创意。 课程大纲： 1. 行业分析： 了解区块链技术在金融服务行业中的当前应用，并进行初步市场研究，以识别出有潜力的市场细分。 2. 机会识别： 学习区块链技术可以解决的和不能解决的问题，选择最有前景的方案进行最终项目的深入发展。 3. 定位： 确定您选择的市场细分中的有前景的想法后，进行产品/服务的定位，解释如何为客户带来新价值，以及对组织定位的影响。 4. 执行计划： 思考将创意变为现实所需的战略决策，包括资金、风险、人才、时机、企业边界和合作伙伴等方面的考量。 5. 最终成果： 将前面所做的行业分析、市场选择、竞争评估、机会识别、以及战略定位等内容整合为一份终稿，并经过同行评审，以用于向组织或潜在投资者进行项目推介。
Name:Industry Analysis
Description:Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in the financial services industry, and will perform some preliminary market research in order to identify a specific market segment that shows promise for blockchain technologies. Throughout this process, you will use and contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving repository of blockchain applications and use-cases for all course participants.
Name:Opportunity Identification
Description:When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.
Name:Positioning
Description:In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.
Name:Execution Plan
Description:An idea may seem great on paper, however actually executing this idea will require careful consideration of various strategic decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your project from idea to reality.
Name:Final Deliverable
Description:So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the strategic decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.
In this fourth and final course of the specialization, you will synthesize your learning into a Strategic Action Plan. The goals of this course are twofold: One, it’s for you to identify a specific need or problem within the financial services industry that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, and to develop a strategic plan for how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools to organize your findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you will walk away with a consolidated, peer-reviewed Strategic Action Plan, which you can use to pitch your idea to your organization and/or potential investors.
