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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/blockchain-opportunity-analysis
课程评论：没有评论
课程名称：区块链机会分析 课程概述：作为该专业方向的第四和最后一门课程，你将把所学知识综合成一个项目交付物——区块链机会分析。课程目标有两个：首先，识别你所选择行业中可以利用区块链技术潜在解决的特定需求或问题；其次，研究可能的解决方案，包括实施这些解决方案的方式。每周你将完成不同的项目里程碑，并将接触到几种创业者用来整理发现的工具。在这个过程中，你将听到区块链生态系统中真实实践者的经验分享。此外，参与此课程后，你将获得访问我们的区块链案例共享库的权限，这是一项涵盖多个行业的区块链应用和用例的众包集合。作为此课程的结果，你将拿到一份综合的、经过同行评审的区块链机会分析报告，可用于向你的组织或潜在投资者推介你的想法。 课程大纲： 1. 行业分析：几乎每个行业都可能经历区块链技术带来的重大商业模式颠覆。在这个模块中，你将探索区块链在各行业的当前应用，并选择一个行业作为最终课程项目的重点。你将研究该行业内区块链技术应用或用例的例子，并为我们的区块链案例共享库做出贡献。此外，你将进行初步市场研究，以识别在所选行业中具有潜力的特定市场细分。 2. 机会识别：在识别特定市场中区块链技术的机会时，理解其能解决和不能解决的问题非常重要。在此模块中，你将学习区别适合和不适合使用区块链解决的问题。经过对不同机会的思考，你将学会使用决策矩阵选择最有前景的想法。最终，你将明确项目的目的和目标，识别目标客户/受众，并准备需求说明和利益说明。 3. 定位：在上一个模块中，你已识别出在所选市场细分中有前景的区块链机会。本周，你将致力于为你的想法进行定位——在目标客户心中为你的产品/服务开辟一个独特的市场定位。最终，你将向他人说明你的想法将如何为客户带来新的或附加的价值，以及这如何影响你组织的定位。 4. 执行：想法在纸面上可能看起来不错，但将其付诸实践需要仔细考虑各种商业模式决策，包括融资、风险、人才、时机、公司边界以及合作伙伴等问题。在此模块中，你将开始思考将机会转化为现实所需的条件。 5. 最终交付物：到目前为止，在本课程中你已经进行了行业分析，选择了特定市场细分，评估了竞争，识别了所选市场中有前景的区块链机会。此外，你还描述了如何定位你的想法，并考虑了需要解决的商业模式决策。最后一模块中，你将整合迄今为止的所有工作，形成一份最终的、经过同行评审的项目交付物，以便向你的组织和/或潜在投资者推介你的想法。
Name:Industry Analysis
Description:Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.
Name:Opportunity Identification
Description:When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.
Name:Positioning
Description:In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.
Name:Execution
Description:An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.
Name:Final Deliverable
Description:So far in this course you have performed an industry analysis, selected a specific market segment, assessed your competition, and identified a promising opportunity for blockchain within your chosen market. As well, you have described how you will position your idea, and have given consideration to the business model decisions that need to be made in order to transform your idea into reality. In this final module, you will consolidate all of the work you have produced thus far into a final, peer-reviewed project deliverable, which you can use to pitch your idea to your organization and/or potential investors.
In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in your chosen industry that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.
