|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/blockchain-business
课程评论：没有评论
课程名称：区块链与商业：应用与影响 概述：区块链技术将为商业带来深刻的变革，甚至改变商业本身的性质。这项技术将颠覆企业的融资与管理方式、价值创造过程，甚至是基本的市场营销与会计职能。在本课程中，您将学习区块链技术如何渗透到组织结构中，探索区块链如何改变高管的角色，以及如何利用区块链来管理和保护知识产权。您将能够识别区块链技术栈的不同层次，并解释这些如何影响区块链系统的治理。此外，您将能够识别一个地区吸引科技初创企业并构建活跃区块链生态系统所需的七个条件。 课程大纲： 1. **重构企业**：公司是现代资本主义的支柱。随着全球点对点身份、信任、声誉和交易平台的兴起，我们能够重新设计企业的深层结构，以促进创新和共享价值创造。本模块探讨区块链在去中心化企业中的作用及其对企业角色和边界的影响。 2. **新商业模式**：区块链为破坏或取代传统的集中商业模式提供了无数机会。本模块探讨区块链技术如何通过原生支付系统、声誉系统、不受审查的内容、无需信任的交易、智能合约和自主代理，支持“开放网络企业”商业模式。 3. **区块链与高管**：区块链改变了企业的深层结构和架构，从而将转变我们的管理模型和高管角色。有效平衡区块链的炒作与其真正潜力是组织管理团队的一项关键责任。本模块将帮助您了解企业领导人在面对区块链未来发展时可以预见的决策和变化。 4. **下一时代的领导力**：区块链本身只是一个工具。为了使这项技术实现其长期承诺，必须有人类的引导。本模块讨论了区块链治理网络的概念，并解释它们如何支持区块链在平台层、应用层和生态系统层的管理。同时，您将了解成功构建基于区块链创新中心所需的条件。 5. **新社会契约的蓝图**：随着数字革命的展开，全球经济、劳动力市场、旧机构和整个社会都在经历深刻变化。为实现区块链革命的潜力，我们需要商业领导者作为负责任和积极参与者，参与到新社会契约中，以促进其自身长远利益以及健康的社会与经济。本模块将探讨新社会契约的可能方向，包括人们、公司、公民社会和政府所遵循的协议、法律和行为。本模块的目标不是提供实施和执行新社会契约的最终战略，而是激发调查、辩论和行动。
Part: 1
Title:Re-architecting the Firm
Description:The corporation represents a pillar of modern capitalism. With the rise of a global peer-to-peer platform for identity, trust, reputation, and transactions, we will be able to re-engineer deep structures of the firm for innovation and shared value creation. In this module, we explore blockchain’s role in decentralizing the enterprise and its implications on the roles and boundaries of the firm.
Part: 2
Title:New Business Models
Description:There are countless opportunities for blockchain to disrupt or displace traditional centralized business models. In this module, we explore how blockchain technology can support “open networked enterprise” business models through the inclusion of native payment systems, reputation systems, uncensorable content, trustless transactions, smart contracts, and autonomous agents.
Part: 3
Title:Blockchain and the C-Suite
Description:Because blockchain changes the deep structures and architecture of the firm, it will consequently transform our models of management and the roles of the C-Suite. Navigating the balance between blockchain’s hype and its true potential is a key responsibility of an organization’s management team. In this module, you will learn about some of the decisions and changes that business leaders can anticipate when considering how the future of blockchain will unfold within their business.
Part: 4
Title:Leadership for the Next Era
Description:Blockchain alone is just a tool. In order for this technology to fulfill its long-term promise, humans must lead. Rather than relying on state-based institutions, blockchain must be primarily self-governed through collaborations of civil society, private sector, government, and stakeholders in non-state networks. In this module, we discuss the idea of blockchain governance networks and explain how they can support blockchain stewardship at three levels: The platform level, the application level, and the ecosystem level. As well, you will learn about the conditions that are necessary for a blockchain-based hub of innovation to succeed.
Part: 5
Title:Blueprint for a New Social Contract
Description:As the digital revolution unfolds, it is driving profound changes in the global economy, labor markets, old institutions, and society as a whole. To realize the potential of the blockchain revolution, we need business leaders to come to the table as responsible and active participants in a new social contract for both their own long-term interests as well as in the interest of a healthy society and economy. In this module, you will explore possible directions for a new social contract—i.e. the agreements, laws, and behaviors that people, companies, civil society, and their governments adhere to. The aim of this module is not to provide a definitive strategy for instituting and enforcing a new social contract, but rather to catalyze investigation, debate, and action.
Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.
