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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/behaviour-change-in-public-health
课程评论：没有评论
课程名称：公共卫生实践基础：行为与行为改变 概述：此课程为帝国学院伦敦全球公共卫生硕士（MPH）系列中公共卫生实践基础的第三部分，专注于健康保护。课程由一组学术界与实践者团队共同开发，结合了公共卫生领域的丰富经验与深厚的学术知识。通过短视频讲座、从业者访谈及各种互动活动，学习者将深入了解公共卫生实践的世界。 此课程专为公共卫生学科初学者设计，分为三个模块（为期三周的学习）。学习者将熟悉公共卫生实践中行为改变的范围、理论和实施。课程首先挑战学习者关于健康与不健康行为的先入之见，随后迅速概述了风险沟通和行为改变的起源，涉及健康心理学与经典经济学的视角，最后介绍了有限理性、行为见解及“推拉”策略的概念。课程结束时，学习者将熟练掌握行为改变轮（Behaviour Change Wheel）的方法论和COM-B框架的应用，以解决多种目标行为和行为障碍。 后续课程将涵盖健康保护，并最终进入学习者的核心职业技能发展课程，定义公共卫生从业者的专业技能，无论是在服务还是学术领域。 课程大纲： 模块一：行为与行为改变原则 描述：本模块旨在介绍行为主题及其在公共卫生中的重要性，涵盖从临床干预到国家级规章的广泛内容。学习者将理解健康改善中的行为意义，探讨风险沟通及健康心理学文献，学习三种常见的行为理论：健康信念模型、社会认知理论和计划行为理论。还将通过行为经济学视角探讨现代行为见解及“推拉”技术的应用。 模块二：分析行为与实施改变 描述：本模块引导学习者理解行为改变轮的方法论，并包括COM-B的行为模型。学生将学习最新的行为分析方法和基于证据的干预开发。尽管此模块主要关注身体活动，但也涉及公共卫生实践中的其他主题，如用药依从性和校本干预。 模块三：理论到实践 描述：本模块将学习者已有的行为改变轮知识进行巩固，邀请他们对公共卫生问题进行快速分析，并通过同行评审练习提出自己的COM-B诊断和基于BCW的干预计划。
Name:Module One: Behaviour and behaviour change principles
Description:This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This first module, entitled "Understanding Behaviour" introduces learners to what behaviour means in the context of health improvement, and examines how we interpret risk. We look at risk communication before examining the health psychology literature and three common theories of behaviour: The Health Belief Model, Social Cognitive Theory and the Theory of Planned Behaviour. The second lesson examines more modern insights into behaviour through the lens of behavioural economics, examining behavioural insights and the application of nudge-based techniques.
Name:Behaviour change models
Description:
Name:Module Two: Analysing behaviour and effecting change
Description:This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This second module, entitled "Analysing behaviour and effecting change" introduces learners to the Behaviour Change Wheel methodology that incorporates the COM-B model of behaviour. Students are guided through the latest approaches to behavioural analysis and evidence-based intervention development. While the module focuses on physical activity, we draw upon a range of other topics from the breadth of public health practice including medicines adherence and school-based interventions.
Name:Module Three: Theory into practice
Description:This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This third module, entitled "Theory into practice" builds on learners' existing knowledge of the Behaviour Change Wheel methodology and invites them to undertake their own rapid analysis of a public health problem and propose their COM-B diagnosis and BCW-based intervention via a peer-review exercise.
The Health Protection course is the third instalment of the wider Foundations of Public Health Practice specialisation from Imperial College London's Global Master of Public Health (MPH). The scope and content of this course has been developed from the ground up by a combined team of academics and practitioners drawing on decades of real-world public health experience as well as deep academic knowledge. Through short video lectures, practitioner interviews and a wide range of interactive activities, learners will be immersed in the world of public health practice. Designed for those new to the discipline, over three modules (intended for three weeks of learning), learners will become familiar with the scope, theory and implementation of behaviour change in the context of public health practice. The course begins by challenging learners about their preconceptions about healthy and unhealthy behaviour - seeking to contextualise these ideas within the broader public health approach (the first course of this specialisation). The course thereafter swiftly covers the origins of risk communication and behaviour change through the lens of health psychology and classical economics, before introducing ideas of bounded rationality and the genesis of behavioural insights and so-called Nudges. By the end of the course, learners will be fluent with their use of the Behaviour Change Wheel methodology of intervention development and the application of the COM-B framework to a range of target behaviours and behavioural barriers. The subsequent courses of this specialisation will cover health protection before moving into the final (degree learner) course which where learners will focus on developing the core professional skillset that defines public health practitioners - whether in service or academia.
