Behavioral Investing

所在平台: Coursera

课程主页: https://www.coursera.org/learn/behavioral-investing

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课程简介

课程名称:行为投资 课程概述:本课程将帮助您理解个人和企业如何做出财务决策,以及这些决策如何可能与传统金融或经济理论预测的结果有所偏离。我们将探讨这些偏差的本质及其起源,借助心理学、神经科学和实验经济学的见解,了解人类思维的运作方式。通过对这些偏差的研究,您将能够检视行为金融的洞察如何与传统金融范式相辅相成。此外,我们还将关注微观和宏观偏差,最后探讨这些洞察如何描述更复杂的话题,如肥尾事件和金融危机。 课程大纲: 1. **行为偏差在金融中的作用 - 第1部分** - 描述:本模块讨论个人常见的行为偏差,所有偏差分为三部分。完成本模块后,您将能够解释不同的偏差,如过度自信、基础率忽视、锚定与调整、认知失调、可得性、自我归因和控制错觉偏差。 2. **行为偏差在金融中的作用 - 第2部分** - 描述:本模块继续讨论个人常见的行为偏差,属于第二部分。完成本模块后,您将能够解释不同的偏差,如保守偏见、模糊厌恶、拥有效应、自我控制、乐观、心理账户、确认偏误和损失厌恶。 3. **行为偏差在金融中的作用 - 第3部分** - 描述:本模块讨论个人常见的行为偏差,属于第三部分。完成本模块后,您将能够解释不同的偏差,如事后偏见、近期偏见、遗憾厌恶、框架效应、现状偏见和样本量忽视。 4. **金融中的心理模型** - 描述:本模块讨论行为金融中的三种心理图谱模型。完成本模块后,您将能够解释这三种模型并区分它们。 通过本课程,您将获得更深刻的理解,帮助您在复杂的金融决策环境中更好地应用行为金融学的理论和实践。

课程大纲

Part: 1

Title:Behavioral Biases in Finance - Part 1

Description:This module discusses the common behavioral biases experienced by individuals. All the biases are divided into 3 parts. After completing this module you will be able to explain different biases such as Overconfidence, Base rate neglect, Anchoring and adjustment, Cognitive Dissonance, Availability, Self-Attribution and Illusion of Control Bias.

Part: 2

Title:Behavioral Biases in Finance - Part 2

Description:This module discusses the common behavioral biases experienced by individuals. All the biases are divided into 3 parts. This module deals with the second part. After completing this module, you will be able to explain different biases such as Conservatism, Ambiguity Aversion, Endowment, Self-control, Optimism, Mental accounting, Confirmation and Loss aversion.

Part: 3

Title:Behavioral Biases in Finance - Part 3

Description:This module discusses the common behavioral biases experienced by individuals. All the biases are divided into 3 parts. This module deals with the third part. After completing this module, you will be able to explain different biases such as Hindsight, Recency, Regret Aversion, Framing, Status Quo and sample size neglect.

Part: 4

Title:Psychographic models in Finance

Description:This module discusses the 3 psychographic models in behavioral finance. After finishing this module you will be able to explain the three psychographic models and differentiate between them.

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课程详情

Through this course, you will learn how individuals and firms make financial decisions, and how those decisions might deviate from those predicted by traditional financial or economic theory. We will explore the nature of these biases and their origins, using insights from psychology, neurosciences and experimental economics on how the human mind works. From these biases, you will be able to examine how the insights of behavioral finance complement the traditional finance paradigm. We also look at the micro and macro biases. Finally, we will explore how these insights describe more complicated topics such as fat tail events and financial crises.

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