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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation
课程评论：没有评论
课程名称：数字化转型 概述：数字化转型是一个热议的话题，但它究竟意味着什么，对企业有何影响？本课程由弗吉尼亚大学达登商学院开发，顶级达登教师与波士顿咨询集团的全球管理专家共同主讲，主要探讨数字化转型的两个方面。首先，我们讨论了变化的速度及其对企业的迫切要求；其次，我们提供了这一转型的背景以及在数字时代获胜所需的要素。最后，我们将通过BCG的专有框架，帮助您识别需要数字化的关键领域，包括战略、核心流程和技术。 课程目标： - 描述创新、技术和市场颠覆的基本经济学 - 权衡推动进步的当前数字技术的利弊 - 利用BCG的数字化转型框架作为数字化组织的“实施指南” 课程大纲： 第1部分：技术如何改变商业 描述：技术的指数性发展速度迫使组织重构其价值链，以获得竞争优势。本周我们将讨论数字信息处理、传输和存储的三大基本法则，并探讨技术变革的指数速度如何推动行业变化，同时听取Pitney Bowes高管关于其业务持续适应与转型的经验分享。 第2部分：颠覆机制 描述：颠覆并不是新鲜事，我们可以从过去学习如何在数字时代的常态颠覆中蓬勃发展。本周我们将探讨数字化转型的基础、竞争生命周期的性质，研究创新和技术变革的基本经济学，并通过数字化转型的视角分析 incumbency 及创新经济学。 第3部分：数字趋势的过去与未来 描述：数字转型的变化从未如此持续。本周我们将关注数字转型的主要驱动因素，已有的机会及其带来的挑战，探讨新兴趋势和技术，分析未来的可能性与现实中的实践。 第4部分：您的数字化转型路径 描述：在第四周，我们将探讨数字化转型的“如何”。我们将借助BCG的专有框架，提供从传统业务到数字化业务的实用战略模型，解释框架的基本二重性和数字化转型的不同推动要素。
Part: 1
Title:How Technology Changes Business
Description:The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
Part: 2
Title:The Mechanics of Disruption
Description:Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
Part: 3
Title:Digital Trends Past and Future
Description:Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
Part: 4
Title:Your Path to Digital Transformation
Description:During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology. By the end of this course, you'll be able to: --describe the underlying economics of innovation, technology, and market disruptions --weigh the pros and cons of current digital technologies driving advancement --utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
