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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/basics-of-entrepreneurship-thinking-and-doing
课程评论：没有评论
课程名称：创业基础：思维与实践 课程概述：掌握创业技能对每个人的个人和职业生活都是有益的。创业不仅仅是关于创办自己的企业，它是一种思维方式，使你能够在他人只看到挑战的地方看到机会，并懂得如何管理风险和不确定性。如今，拥有创业技能不再是一种奢侈，而是每个人工具箱中的必备技能！ 无论你是学生、员工，年轻或不年轻，都欢迎来发现创业的乐趣。 课程大纲： 1. **创业基础** - 描述：欢迎踏上你的学习旅程！本模块介绍什么是创业以及何时使用创业思维。就像你为不同场合选择合适的衣服一样，我们将向你展示何时佩戴创业者的帽子，何时佩戴管理者的帽子。你会发现，创业不是一种身份，而是一种行为。目标是以非常具体的方式揭开创业的神秘面纱。 2. **创业框架与工具** - 描述：在第二个模块中，我们将开始分析商业模式，让你了解任何创业者必须回答的各种问题，以及需要寻找何种答案！我们将探讨不同的搜索和优化方式，并介绍两种任何创业者或创新者在寻找机会和商业模式时可以使用的有益视角。最后，本模块将介绍初创企业投资来源的基础知识。 3. **创业与创新方法 - 第一部分** - 描述：在第三周，你将发现创业和创新的方法。鉴于这一主题相对较为复杂，将分为两部分。第一部分将深入探讨创意的创业过程以及如何将其发展为机会，涉及设计思维、精益创业和结果导向。此外，我们还将讨论如何管理实施过程中可能面临的风险和不确定性。 4. **创业与创新方法 - 第二部分** - 描述：你已经到达课程的最后一周！你学习了创意过程、设计思维和精益创业……现在我们将探索最后一种方法——结果导向！现在，你对主要方法已有所了解，让我们看看商业计划的目的以及如何构建你的商业计划。此外，我们将讨论在团队中创建初创企业或推出创新通常更为有效。最后，让我们总结这段旅程，并分享一些伟大创业者的经验教训！ 通过本课程，你将获得实践创业所需的基础知识和技能，无论你身处何种背景，都能助你在人生的各个领域取得成功。
Name:Entrepreneurship fundamentals
Description:Welcome to the beginning of your learning journey! This first module is about knowing what entrepreneurship is and when it makes sense to use it. Just as you choose the right clothes for the right occasion, we will show you when to put on your entrepreneurial hat and when to put on your managerial hat. You will discover that entrepreneurship is not something you ARE, but something you DO. The objective is also to demystify entrepreneurship for you in a very concrete way.
Name:Frameworks and tools of entrepreneurship
Description:In this second module, we will strat by the analyzing of a business model wich will give you a perspective on what kinds of questions any entrepreneur will have to answer. And hence, what kind of answers any entrepreneur will need to search! We'll explore the different ways to search and optimize those searches. Then, we will introduce two very useful perspectives that any entrepreneur or innovator can use when looking to develop opportunities and business models. Finally, we will end this module by presenting the basics of investment sources for startups.
Name:Methods of entrepreneurship and innovation - Part 1
Description:For this third week, you will discover the methods of entrepreneurship and innovation. This topic being quite dense, it will be divided into two parts. In this first part, we will go deeper into much more detail on the entrepreneurial process of ideas and developing them into opportunities, such as design thinking, lean startup and effectuation. Furthermore we are going to the management of risks and uncertainties of failing in doing so.
Name:Methods of entrepreneurship and innovation - Part 2
Description:You have now reached the last week of the course! You have learned what the ideation process, design thinking and lean startup are...we still have to see one last method...Effectuation! Now, you are familiar with the main methods, let's see the business plan! What is its objective and especially how can you structure your business plan? Then, let's talk about the fact that creating a startup or launching an innovation is often more effective when it is done in a team. And finally, let's conclude this journey with one last thing I've learned from great entrepreneurs!
Having entrepreneurial skills is beneficial for everyone, whether in your personal or professional life. Entrepreneurship is not just about starting your own business, it is a mindset that pushes you to see opportunities where others only see challenges and to know how to manage risk and uncertainty. Having entrepreneurial skills is no longer a luxury, but an essential skill in everyone's toolbox! Whether you are a student, an employee, young or not so young...come and discover the entrepreneu
