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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/arts-heritage
课程评论：没有评论
课程名称：艺术与遗产管理 概述：当今的文化机构面临诸多管理困境，艺术经理这一角色逐渐兴起。想象一下，你每天的工作都是将艺术家与观众、愿景与现实、资金与使命联系起来。艺术管理者在通过创意表达改变思想、生活和社区方面发挥着重要作用。本课程旨在为艺术及文化机构的专业人士和管理者提供必要的技能和技术支持。 学习目标： 本课程有三个主要目标。首先，我们将探讨文化机构面临的最大问题，即管理者与策展人之间的共存，并提供何时、如何及为何能够相处的证据。其次，我们将重点讨论管理文化机构的当代表现形式，以及文化经理应期望面对的挑战。最后，我们将提供设计和实施适当行动方案的模型和工具，以满足客户（访客和观众）并在竞争中建立优势。 课程结构： 本课程分为六个部分，前五部分专注于文化机构管理的特定主题，第六部分则通过对知名文化机构管理者的个人采访，探讨相关话题。专业人士和管理者的参与为课程的学习体验增添了极大的价值。 每个模块都配有测验和讨论论坛，以反映遗产管理的多样性、复杂性以及我们在课程期间共同构建的网络的力量。完成测验是获得课程证书的必要条件，具体请见评分政策页面。 如果你热爱艺术并希望对这个独特而美丽的领域产生影响，本课程将帮助你理解这个行业的特殊性，以及如何利用其工具创造更大的影响。 期待在网上与你相见！ 课程大纲： 1. 策展与管理：艺术与遗产需要什么？ 2. 遗产与市场的微妙平衡：参观者在定义文化机构提供的文化产品中的重要性。 3. 情感与理性：享乐消费与体验的角色。 4. 打造品牌遗产以建立忠诚度：在技术和全球化影响下，怎样增强品牌忠诚度？ 5. 成长所需的数据：艺术机构实施可持续发展的计划要关注哪些关键指标？ 6. 经理人的对话：直接听取管理者们成功案例的最佳实践分享。 感谢支持单位：梵蒂冈博物馆、意大利文化遗产部、FAI（意大利环境基金）、威尼斯市立博物馆基金会、国家信托基金、佩斯图姆考古遗址、佛罗伦萨大教堂博物馆、小提琴博物馆等。
Name:CURATORSHIP Vs. MANAGEMENT
Description:Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality.
Name:HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
Description:"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?
Name:EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE
Description:How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability.
Name:BRANDING HERITAGE TO BUILD LOYALTY
Description:Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?
Name:THE NUMBERS HERITAGE NEEDS TO GROW
Description:Art institutions must implement a sustainable plan. In order to do such, they need to leverage on data, numbers, and information. What are the most important aspects to focus on in order to run a sustainable and competitive art institution?
Name:MEET THE MANAGERS
Description:Hear what managers have to share about how they deal with the main topics of this field: A collection of best practices told directly from the people responsible for these success cases.
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. Learning Objectives There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition. Course Structure The course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course. Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page. If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact. Look forward to meeting you online! Acknowledgements: Vatican Museums: www.museivaticani.va Cenacolo Vinciano: www.beniculturali.it/mibac/export/MiBAC/sito-MiBAC/Contenuti/MibacUnif/Eventi/visualizza_asset.html_1283837989.html (ITA) FAI (Fondo Ambiente Italiano): eng.fondoambiente.it MUVE (Fondazione Musei Civici Venezia): www.visitmuve.it The National Trust: www.nationaltrust.org.uk The Archeological Site of Paestum: www.museopaestum.beniculturali.it whc.unesco.org/en/list/842 Museo dell'Opera del Duomo (Florence): www.museumflorence.com Museo del Violino: www.museodelviolino.org _________________________________ Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles.
