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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/arts-culture-strategy
课程评论：没有评论
课程名称：艺术与文化战略 课程概述：艺术和文化领导者面临着一项艰巨而充满回报的任务：创建并领导可持续的组织，提供真正的社会价值。在竞争激烈的环境中，成为有效的领导者意味着不断适应，巧妙地运用最佳工具，尽可能多地触及受众。本课程旨在帮助各级领导者做到这一点。 课程大纲： 1. **艺术与文化 - 价值的过去、现在与未来** - 介绍艺术与文化相对历史的世界以及我们所处的现状。讨论价值的实质（客观/主观）及其对不同利益相关者的意义。探讨我们面临的重要和永恒的问题，如何将使命和价值有机连接，支持、应对和灵活调整。 2. **形式跟随功能：与目的对齐的组织结构** - 探讨如何实现价值交付。理解组织结构的形式与功能，历史和行为偏见如何阻碍现有结构的变化，构建更好结构的框架和逻辑。同时，提升识别和管理风险的能力。 3. **我们为谁服务？** - 需要理解和评估外部环境的关键特征，以识别组织能为社区带来的独特价值，促进更强的合作关系。实现艺术与经济选择的平衡，创造差异化和定位，以吸引、服务并留住参与者和客户。 4. **我们立足于何处？决策** - 艺术/使命与经济之间存在紧张关系。我们无法满足所有人的需求，必须找到对齐和均衡的办法。识别并系统应对社区变化的能力至关重要，探索如何通过聚焦客户和市场来推动使命。 5. **建立支持与寻找合法性** - 讨论谁来决定价值以及如何影响这一决定。分析有意义的衡量标准和沟通技巧，如何测试价值、做出及时决策，并与支持或可能支持组织的各种利益相关者进行沟通。 本课程适合希望提升领导能力，推动艺术与文化组织实现社会价值的各级领导者。
Name:Arts and Culture - Value Then, Value Now, Value Tomorrow
Description:We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
Name:Form Follows Function: Organizational Structures Aligned to Purpose
Description:How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
Name:Who Are We For?
Description:To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
Name:Where Do We Stand? Making Choices
Description:A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
Name:Building Support & Finding Legitimacy
Description:Who determines value and how do you influence that determination? In this unit, we look at meaningful measures and meaningful communication. How do you test value? How do you make timely decisions? How do you communicate to the vast variety of stakeholders who support your organization or will support your organization?
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
