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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/anticipate
课程评论：没有评论
课程名称：预计您在商业及其他领域的下一场战斗 课程概述：本MOOC课程将帮助您更好地预见未来，并据此重新塑造自己及其所从事的活动。完成课程后，您将能够考虑更广泛的背景及长期趋势的可能融合，从而制定出长期一致的战略和愿景，超越日常战术。通过这种方法和心态，您将能够在高度复杂和不确定的环境中变得更加灵活和有韧性。 在本课程中，您不仅将学习战略前瞻性、不确定性与规划的学术和理论方面，还将讨论一些非常实用的例子，从选择适合乡间散步的最佳服装，到作为CEO为公司建立愿景和战略。在实践评估中，您将把这种广泛的方法应用于示例以及您个人和职业挑战。 如果您是一位企业家，本课程将帮助您识别新理念、新商业模式和/或新产品，以确保您在未来保持相关性。如果您是一位经理或高管，通过本课程，您将能够验证当前的方法和资源分配是否适合明天可能面临的挑战。更一般来说，所有希望从战略角度思考自己位置并寻求改善的决策者都会发现本课程对思考未来具有建设性意义。 课程大纲： 1. **深入未来的探索**：本模块将介绍MOOC的总体主题及前瞻性思维的重要性。课程结束时，您将能够理解思考未来时的目标，并更好地掌握为实现这些目标所需的整体路线图，特别是在预见和重塑方面。 2. **绘制未来地图**：本模块将介绍识别塑造未来的力量所需掌握的基本工具，您将熟悉地平线扫描、历史分析、反馈、微观经济分析和文化分析的基础知识。完成本模块后，您将能够理解影响未来情景的因素，并定义和描述这些潜在的未来情景。 3. **不要让风险和不确定性让你害怕！**：在思考了塑造未来的力量后，您将思考在现状中哪些是未定的、未知的。本模块介绍不确定性和风险的概念。课程结束时，您将更好地理解风险和不确定性在商业及其他领域决策中的战略含义，特别是如何让自己和所做的活动更加灵活、敏捷及有韧性。 4. **成为游戏的改变者**：课程最后一模块将帮助您理解这一切对您的影响，因为真正的领导者不仅是有效的分析师和管理者，更是能够利用信息采取行动并在环境中产生实际变化的人。您将学习如何将分析结果转化为具体的长期战略，以及如何可能有利地塑造环境。
Name:Taking a Deep Dive Into the Future
Description:This module will introduce you to the overall theme of the MOOC and to the significance of forward thinking. At the end of the module, you will be able to understand the objectives you should aim for when thinking about the future, to have a better grasp of the overall roadmap this requires especially in terms of anticipation and in terms of reinvention.
Name:Drawing the Map of the Future
Description:This module will introduce you to the basic tools you need to master in order to identify the forces shaping the future. In particular, you will familiarize yourself with the basics of horizon scanning, historical analysis, feedback, microeconomic analysis and cultural analysis. After completing this module, you will be able to understand the factors that can influence future scenarios and to define and describe these potential future scenarios.
Name:Don't Let Risk and Uncertainty Impress You!
Description:After having thought about the forces shaping the future, it is time to think about what is not fixed in the landscape, what is not pre-determined, what is unknown. This module introduces the concepts of uncertainty and risk. At the end of this module, you'll have a better grasp of the strategic implications of risk and uncertainty in terms of decisions in business and beyond. In particular, you'll consider how you can make yourself and your activity more flexible and agile, as well as more resilient.
Name:Becoming a Game-Changer
Description:It is about time we consider the implications this has for you -- because remember, a true leader is not only an effective analyst and manager but also an individual able to act upon information and able to make a true difference in the landscape. This module is designed to help you understand how you can act upon the analysis you've carried out using the tools and the approaches in modules 2 and 3. At the end of this module, you will not only understand how to transform your analysis into a concrete long-term strategy, but also how you may be able to shape the landscape to your advantage.
In this MOOC, you will learn how to better anticipate the future, and reinvent yourself and your activity accordingly. By the end of the course, you’ll be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term, consistent strategy and vision, beyond mere day-to-day tactics. Thanks to this approach and mindset, you will become more agile and more resilient in a highly complex and uncertain landscape. In this class, you will not only learn the academic and theoretical aspects of strategic foresight, uncertainty and planning. We will also discuss very practical examples, ranging from a discussion on choosing the best outfit for a walk in the countryside to building a vision and strategy for a corporation as a CEO. In practical assessments, you will apply this broad approach to sample examples as well as to your personal and professional challenges. So if you are an entrepreneur, this course will help you identify the new ideas, the new business model and/or the new products that will help you remain relevant in the future. If you are a manager or an executive, by taking this course, you will be able to test whether your current approach and allocation of resources are appropriate given tomorrow's possible challenges. More generally, all kinds of decision-makers who look to think more strategically about their position and seek to improve it will find this course useful to think about the future constructively.
