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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/annual-campaigns
课程评论：没有评论
课程名称：年度筹款：建立支持案例 课程概述：在本课程中，您将全面了解年度筹款项目，掌握年度筹款的基本术语和概念，以及不同的募款渠道和捐赠者类型。您将学习如何撰写直接邮寄的募款请求，制作有影响力的电子邮件请求，并开发电话募款的脚本。课程中还将教授如何建立领导力年度筹款投资组合，并最大化会员和活动在年度筹款中的影响力。完成课程后，您将获得制定和实施多渠道募款策略的知识和技能，以实现年度筹款的目标。 课程大纲： 1. **年度筹款的科学与实践** - 学习定义和描述常见的年度筹款术语，识别年度筹款渠道，定义目标受众并基于数据建立策略，分析成功的直接邮寄和电子邮件筹款程序，撰写有影响力的募款请求，掌握电话外联和募款的基础，开发脚本和请求层级，了解承诺履行策略及其应用。 2. **领导力年度筹款** - 学习如何建立年度捐赠者的投资组合，讨论面对面拜访捐赠者的思路和最佳实践，展示如何有效地识别和筹款高价值年度捐赠者，运用策略与捐赠者建立关系，帮助他们实现慈善目标。 3. **会员与活动** - 比较基于会费的会员组织的筹款技术，探讨成功筹款活动的关键因素，制定全年吸引会员和捐赠者的计划。 4. **整合一切 - 多渠道策略** - 探索多渠道筹款的基础，制定多渠道策略，并结合课程中收到的反馈，整理出最终的投资组合作品。 通过本课程的学习，您将具备创建和实施成功年度筹款活动所需的全面能力。
Name:The Science and Practice of Annual Giving
Description:In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them.
Name:Leadership Annual Giving
Description:In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals.
Name:Memberships and Events
Description:In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year.
Name:Bringing it All Together - The Multi-Channel Approach
Description:In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece.
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
