Introduction to Business Analytics and Information Economics Capstone

所在平台: Coursera

课程主页: https://www.coursera.org/learn/analytics-information-capstone

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课程简介

课程总结：商业分析与信息经济学入门系列项目 欢迎参加《商业分析与信息经济学入门系列项目》的课程！在这个项目中，您将能够实践之前学习的将经济概念应用于信息、构思分析假设、评估信息资产价值以及开发信息变现理念的内容。课程将分为四个部分，帮助您系统地了解和应用这些知识。 第一部分：里程碑一 - 选择组织并学习其数据 本模块将指导您选择一个熟悉的组织，或与之有联系的人，了解并记录其面临的挑战、机会及关键数据资产。您的目标是在这个项目中确定一个您希望合作的公司和产品。 第二部分：里程碑二 - 生成数据变现创意 本模块注重创意和创新，您将深入思考商业、数据和分析的交汇点，识别组织更好利用（“变现”）数据资产的机会。如果您在第一模块中已有所思考，并与您的联系人进行了讨论，那就太好了！如果没有，现在正是时候。 第三部分：里程碑三 - 评估创意可行性 在产生了一系列如何利用数据和分析改善组织运作、战略、竞争、扩展、降低费用和/或管理风险的创意后，您将评估这些创意。为创意优先排序并不简单，这需要从经济、伦理、操作和技术等多个维度进行可行性检查。 第四部分：里程碑四 - 阐明商业案例 在您已有的优先创意基础上，现在是时候撰写并记录投资时间、资源和资金以追求您认为最可行创意的商业案例。 期待您在这个项目中的贡献与想法！

课程大纲

Part: 1

Title:Milestone 1 Selecting an Organization and Learning About Its Data

Description:This module starts with selecting an organization that you are familiar with, or where you have access to someone who is, then understanding and documenting its challenges or opportunities and key data assets. Your objective in this milestone is to identify a company and product that you would like to work with for this project.

Part: 2

Title:Milestone 2 Generating Data Monetization Ideas

Description:This module is strictly about creativity and innovation. You will think deeply about the intersection of business, data, and analytics in identifying opportunities for your organization to better leverage (“monetize”) its data assets. Perhaps you have already been thinking about this during Module 1, and maybe even discussed it with your contact. If so, well done! If not, now’s the time to do so. 

Part: 3

Title:Milestone 3 Assessing Idea Feasibility

Description:Now that you have generated a bunch of ideas on how to use data and analytics to improve the way your organization operates, strategizes, competes, expands, reduces expenses, and/or manages risk, it’s time to assess these ideas. You may have already been thinking about this a bit as you were developing them. Prioritizing ideas isn’t so straightforward. It involves feasibility-checking them against a number of dimensions or tests: from whether they are economically and ethically viable, to whether they are operationally and technically viable. 

Part: 4

Title:Milestone 4 Articulating the Business Case

Description:Now that you have prioritized ideas, it’s time to craft and document the business case for investing time, resources, and money to pursue those you have assessed are the most feasible. 

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