Challenges of Agribusiness Management

所在平台: Coursera

课程主页: https://www.coursera.org/learn/agribusiness-management-challenges

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课程简介

课程名称：农业商业管理的挑战 课程概述：本课程的目标是理解当今农业商业面临的挑战和机遇。从农场到零售商，从投入品供应商到贸易商，价值链中各个不同的参与者在一个复杂的商业环境中相互作用，需要考虑自然、政策、技术和管理策略，以克服未来的挑战并抓住即将到来的机遇。为理解这种复杂性，我们将以意大利作为一个大型露天实验室，在这里所有影响全球农业商业的主要现象和商业动态共存，并清晰地展示其影响。历史、遗产与传统、技术与创新、杰出的农民与跨国公司，所有这些都在一个受限的多样化的物理和商业环境中，意大利是农业商业的完美样本区。在我们的学习过程中，我们将受益于博科尼大学的多位教授以及若干CEO和高管的知识和经验，他们正在重新塑造农业商业的概念。 课程大纲： 第1周：意大利农业的遗产与卓越 第2周：全球农业体系的挑战 第3周：农业商业中的可持续性 第4周：创新在农业商业中的应用 具体内容： 1. **全球农业体系的挑战**：这一周关注全球农业体系面临的挑战，包括人口增长、收入增长和新兴经济体向高热量饮食的过渡，这些因素增加了对食品的需求。与此同时，气候变化及其后果威胁着满足全球食物生产的能力。 2. **全球农业商业**：第二周概述了当前农业商业的竞争动态，重点关注供应链中每个参与者的角色与特征。分析了全球五大农业体系（欧洲、美国、巴西、中国和印度），并详细讨论了意大利农业体系的条件、技能和竞争力。 3. **农业商业中的可持续性**：第三周讨论了可持续农业对食品安全及环境、社会和经济三方面的贡献，重点介绍可持续实践和技术，如轮作、有机农业和综合虫害管理。 4. **农业商业中的创新**：第四周探讨农业商业的创新，讲解创新管理的基本知识，区分创新与发明，分析了农业食品行业主要的创新趋势，如垂直农业、生物技术、数字化和大数据。 5. **期末项目**：本周将综合前四周的学习成果，进行实地项目或案例分析。 通过本课程，学习者将深入理解现代农业商业的主要动态和影响因素，为未来的职业道路打下坚实基础。

课程大纲

Name:Challenges of the Global Agro-System

Description:The week focuses its attention on the challenges of the global agro-system. Population growth, income growth, transition of emergent economies toward a high-calorie diet: all these levers increase the demand for food. At the same time, climate change and its consequences threaten the production of sufficient food to feed the world. Another theme investigated during the first week is the process of commoditization that characterizes agricultural products. Firstly, distinctive aspects of commodities are analysed. At a later stage, the impact of industrialization and economy of services on price transmission along the agro-food value chain is discussed.

Name:Global Agribusiness

Description:The second week gives an overview of actual agribusiness competitive dynamics focusing on the role and features of each player of the supply chain. Then, the five largest agricultural systems in the world are examined (Europe, US, Brazil, China and India). Each agricultural system is explained going through its history, evolution and main features in terms of typical productions, commercial relations, trends and dynamics that will affect it in the years to come. The final part of the week deepens the Italian agricultural system. The conditions, skills and competences that have allowed Italy to become the first country in the world in terms of quality agri-food products are discussed and summarized.

Name:Sustainability in Agribusiness

Description:The third week is about sustainability in agriculture. Sustainable agriculture contributes to all four pillars of food security (availability, access, utilization and stability) and to the three dimensions of sustainability: environmental, social and economic. In the first part of the week, the focus is on sustainable practices and techniques such as crop rotation, organic farming and integrated pest management. Then, the role of farms as actors that enhance ecosystem services is deepened. Later, the multiple benefits of cooperation and aggregation from small-scale farmers point of view are discussed.

Name:Innovation in Agribusiness

Description:The fourth week deals with innovation in the agribusiness industry. The basics in the discipline of Innovation Management are provided, such as the difference between innovation and invention and the ingredients for a successful innovation process. Later, the focus shifts on the growing importance of services for companies and the concept of “servicization” is explained. Then, the agrifood industry main innovation trajectories (i.e. vertical farming, biotechnologies, digitalization and big data, satellites) are analysed through a series of interviews with industry players that represent the above mentioned trends.

Name:FINAL PROJECT

Description:

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