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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/advertising-with-facebook
课程评论：没有评论
课程名称：Meta广告 概述：该课程将使您成为Meta广告经理的专家。您将学习如何通过选择符合您独特目标的广告目标、目标受众、预算和投放方式来构建广告系列。您将学习如何在Facebook和Instagram上创建和管理广告，并评估和优化Ads Manager广告系列的结果。课程结束时，您将创建一个实际的广告活动，既扩展了您的知识，也丰富了您的社交媒体营销作品集。 完成本课程后，您将能够： - 在Meta广告经理中构建广告系列 - 识别Meta广告经理中广告的主要组件和元素 - 构建符合营销目标的广告并将其定向到目标受众 - 设置Meta广告经理中的预算、投放方式和时间安排 - 在Meta广告经理中编辑和排除广告的问题 本课程旨在帮助希望学习如何使用Meta广告经理在Facebook和Instagram上创建、管理和优化广告系列的人。学习者不需要有营销经验，但应具备基本的互联网导航技能，并渴望参与和社交媒体建立联系。 学习者必须拥有一个Facebook账户，拥有一个Instagram账户将更有帮助。理想情况下，学习者应已完成本项目的前四个课程。 课程大纲： 1. 广告经理入门：了解如何在Facebook和Instagram上使用广告经理进行广告投放，学习如何在广告经理中构建广告活动及Meta的广告收费方式和展示位置。 2. 确定您的广告目标和预算：学习将营销目标与合适的广告目标匹配，确定广告活动的预算，以及在广告经理中设置预算和选择竞标策略。 3. 选择您的受众、平台和日程：学习如何选择广告活动的受众，使用Meta像素创建自定义受众或相似受众，并选择广告的投放位置和日程安排。 4. 创建您的广告并评估广告系列结果：学习如何创建广告，包括选择图片或视频及撰写文案，并评估广告系列在广告经理中的结果。 5. 在广告经理中构建您的广告活动：通过实际项目，学习如何在Meta广告经理中建立自己的广告系列。
Name:First Steps in Ads Manager
Description:In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
Name:Determine Your Campaign Objective and Budget
Description:In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
Name:Select Your Audience, Platforms and Schedule
Description:In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
Name:Create Your Ads and Evaluate Your Campaign Results
Description:This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
Name:Build Your Own Campaign in Ads Manager
Description:Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. By the end of this course, you will be able to: • Structure campaigns in Meta Ads Manager • Identify the major components and elements of an ad in Meta Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Meta Ads Manager • Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.
