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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/act-on-digital-world
课程评论：没有评论
课程概述：数字商业 - 在数字世界中采取行动 本课程旨在帮助学员深入理解数字技术如何在企业中引发深远变革。随着数字世界的到来，商界正经历着前所未有的变化，然而，这也伴随着许多误解和流行词汇。学员将学习新的管理范式，包括新营销方法、数据驱动管理中的数据角色以及大型企业的创新挑战等内容，旨在为学员提供清晰的行业变动洞察力，强调精准理解对于制定有效行动的重要性。 课程结构如下： 第一周：宏观视角 - 重点介绍数字技术如何改变商业环境，澄清常见误解，并提供对新管理范式的详细理解。 第二周：运营领域 - 强调在线业务成功需依赖于团队的高效执行能力，教授学员关于产品推介、客户获取和规模化的技巧，以适应数字世界的需求。 第三周：聚焦领域 - 集中讨论特定的转型变化，指出虽然许多数字转型在所有行业中都有普遍适用性，但在某些行业或市场中却存在独特的转型现象，如零售和共享经济。 通过本课程，学员将获得在数字化转型中必须掌握的知识和技能，以便在复杂多变的商业环境中有效应对挑战。
Part: 1
Title:Big Picture
Description:Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Part: 2
Title:Operational Area
Description:Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition and scaling techniques.
Part: 3
Title:Focus Area
Description:Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act. This module will tell you how. Week 1 : Big Picture Week 2 : Operational Area Week 3 : Focus Area
