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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/account-management
课程评论：没有评论
课程名称：客户管理与销售力量设计 课程概述：作为销售运营/管理专业化的第一门课程，客户管理与销售力量设计旨在向学习者介绍各种销售方法。学员将了解战略规划和销售管理的步骤、销售经理的职责、销售运营的类型、个人销售过程的回顾以及买方中心的概念。 课程大纲： 1. **介绍与概述** - 本模块提供了该专业的主要讲师概述，以及本课程和其他组成课程的总体介绍。 2. **战略规划与销售管理** - 本模块识别了战略规划的步骤，以及销售职能如何参与战略规划。 3. **销售管理简要概述** - 在本模块中，我们将介绍销售管理的简要概述。具体而言，描述销售经理的七项任务或责任及其如何随着时间的演变而变化。还将讨论销售经理的工作生活，您将见到一位真实的销售经理，了解他如何晋升到当前职位以及他的日常工作。 4. **内部销售/外部销售、买方中心与个人销售过程概述** - 本模块介绍了两种销售运营：内部销售和外部销售。我们还将提供个人销售的概述，并引入买方中心的概念。 本课程将为学习者提供丰富的销售管理知识，为今后的职业发展奠定坚实基础。
Name:Introduction and Overview
Description:This module provides an overview of the key instructors for the specialization and an overview of this course as well as the other courses that make up this specialization.
Name:Strategic Planning and Sales Management
Description:This module identifies the steps in strategic planning and how the sales function is involved in strategic planning.
Name:Brief Overview of Sales Management
Description:In this module, we will present a brief overview of Sales Management. Specifically we describe the seven tasks or responsibilities of a sales manager. and how that has evolved over time. We will also talk about the life of a sales manager and you will meet a real sales manager and learn how he got to the position that he has and what his day is like.
Name:Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process
Description:This module presents two kinds of sales operations: inside and outside sales. We also present an overview of personal selling and introduce the concept of a buying center.
The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.
