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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/10kw-innovation-strategy
课程评论：没有评论
课程名称：与高盛10000名女性的创新战略 课程概述：这门选修课程旨在为您在新产品或服务的开发和推出过程中提供实用指导。该课程是高盛10000名女性课程系列的补充，专为准备将业务提升到新水平的企业家设计。 在这门选修课程中，您将学习如何将一个明确的商业理念转化为可以推向市场的新产品或服务。您将探讨所有产品开发阶段，包括如何使用市场调研来帮助您将商业理念细化为独特的产品概念，这其中涉及到从调查和焦点小组获得的市场洞察。接下来，您将学习如何为新的产品或服务制作原型，并如何在推出前进行市场测试的规划。 在课程结束时，您将能够应用和实践所学知识，通过一个指导活动为新产品或服务的推出做准备。 这门课程是高盛10000名女性课程系列中的三门选修课程之一。如果您尚未有产品想法，可以通过“与高盛10000名女性共同成长您的业务”课程来生成创意。 完成这门选修课程后，您可能希望探索该课程系列中的其他课程，以满足您的需求，例如：与高盛10000名女性的客户与竞争基本原理、销售与市场营销基本原理，或财务规划基本原理等课程。 高盛10000名女性课程系列提供了真正灵活的在线学习体验。您可以根据个人学习需求，自由选择任意课程或组合课程，量身定制您的学习旅程。 有关高盛10000名女性课程系列的更多信息，请查阅常见问题解答。 课程大纲： 第1部分 标题：提升你的产品开发能力，与高盛10000名女性一起 描述：在这门课程中，您将更深入地理解和规划您的产品或服务的各个方面，包括开发、生产、规划、市场营销和使用。到课程结束时，您将能够全面完善您的想法，并在充分了解市场的基础上进行开发。
Part: 1
Title:Boost your Product Development, with Goldman Sachs 10,000 Women
Description:In this course, you will develop a greater detail of understanding and planning for your product or service, across all aspects of its development, manufacture, planning, marketing and use. By the end of this course, you will be able to fully refine your idea and develop it within an informed awareness of your market.
This elective course is a practical guide to help you in the development and launch of a new product or service. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this elective course, you will examine how to turn a well-defined business idea into a new product or service ready for launch. You will explore all the product development stages, starting with how to use market research to help you to refine your business idea into a unique product concept, including using market insights gained from surveys and focus groups. You will then examine how to prototype your new product or service and how to plan for market testing before launch. At the end of this course, you can apply and practice what you have learned by working on a guided activity preparing a new product or service for launch. This course is one of three elective courses complementing the core 10,000 Women course collection. If you do not yet have a product idea, you can generate ideas using the course Grow Your Business with Goldman Sachs 10,000 Women. After completing this elective course, you may wish to explore other courses from the 10,000 Women collection to suit your needs, such as: Fundamentals of Customers and Competition with Goldman Sachs 10,000 Women, Fundamentals of Sales and Marketing with Goldman Sachs 10,000 Women, or the Fundamentals of Financial Planning with Goldman Sachs 10,000 Women . The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
